| Who Else Wants to Sky Rocket Their CD Sales, Fan | | | | hot news tip. Always answer your reader's requests |
| base and Indie Music Career? | | | | and emails regardless of if you use their idea or not. |
| If YOU Answered YES, Then Start An Online | | | | Keep copy short and in the active voice. Avoid |
| Newsletter...It's Easy, Here's How! | | | | passive words if you can and give your articles some |
| I've always praised the benefits of using a newsletter | | | | kick. You're writing for people, not Harvard educators |
| to promote your music, but this article give a bit more | | | | so keep your tone to one that people will enjoy looking |
| detail into how to go about it. | | | | at each week. |
| First, there are tons of different providers out there | | | | Extra set of eyes. Always have an extra set of eyes |
| that can send out your email newsletter. Some are | | | | look over everything you send out. Even with our |
| expensive while other like allow you to make one free | | | | newsletter and sites, , and we always have someone |
| if you sell products through them. Although this isn't | | | | look the pages over for typos, spelling, grammar, etc. |
| EVERYTHING you could do it is a good starting place. | | | | You want to inform people, but you also want to |
| Define the letter - is it going to be strictly about your | | | | come off as intelligent when you do it. |
| band or other acts in your genre? You might be able | | | | A newsletter is not a difficult feat, in fact you can |
| to pick up other readers/listeners who weren't aware | | | | easily get started in an afternoon. If you lack the time |
| of your music, but know other acts if you go broader. | | | | and skills then hire someone to do the task or see that |
| Develop a schedule. Are you going to do it daily, | | | | your manager and/or promoter informs your followers |
| weekly, monthly? Whatever you choose does not | | | | of all the news they need to know. |
| matter. The most important part is to stick to it, once | | | | This article was written by Ty Cohen, the music |
| people get to reading and enjoying your newsletter, | | | | industry's most recognizable voice! |
| they'll expect to receive it on time, all the time. | | | | Ty is the C.E.O of Platinum Millennium Publishing, |
| How much content will it contain? | | | | Platinum Millennium Records as well as owner of and . |
| Are you going to have one page or six pages? Try to | | | | Some of his work includes: books, directories, |
| make the content the same size each issue. | | | | mini-courses and software programs including the titles: |
| K.I.S.S - Yet again, keep it simple stupid. That means | | | | "How to Make a Fortune in the Music Industry by |
| staying on topic and writing in a tone that is both | | | | Doing it Yourself" and "How to Make $500,000.00 "or |
| understandable and friendly. | | | | More" A Year in the Music Industry by Doing it |
| Ask for reader feedback. Perhaps someone might | | | | Yourself". |
| have an idea for a new feature or they may have a | | | | |