| OK.. Back to the roads of success! | | | | And here's my 7 points foolproof checklist to |
| | | | justifywhat I say: |
| Before I reveal the absolute TRUTH about | | | | |
| online success, | | | | 1. Search engines are now using a technique |
| | | | called |
| I want you to read this quote very carefully: | | | | |
| | | | "theme indexing" to index your web pages |
| Winners don't do different things, | | | | instead ofrelying much on keyword density, |
| | | | gateway or doorway pages. |
| ...they do things differently! | | | | |
| | | | Now the actual 'site relevance' has more |
| (Shiv Khera) | | | | chances to getlisted on top positions. |
| | | | |
| When I first read this quote, it didn't get | | | | 2. The No.1 reason why dot-com have gone |
| much of myattention. But as I started to work | | | | dot-bomb isbecause they tried to be |
| on the web, and myexperience with Internet | | | | everything to everyone. |
| marketing grew substantially, Imade it my | | | | |
| success yardstick. | | | | (Source: Forrester Research, ALL industry |
| | | | experts) |
| As you continue to read this article in it's | | | | |
| intendedlogical flow, you will realize why | | | | 3. Almost all successful businesses operating |
| "doing things differently"in simpler terms | | | | online arebuilt on focused themes for their |
| have SPECIAL meanings on the Web. | | | | respective nichemarkets. Doubts? |
| | | | |
| Once you understand this concept and build | | | | 4. Managing a focused theme n-business saves |
| your businessaround it, driving that new red | | | | time, moneyand human capital as it eliminates |
| Ferrari on the streets of | | | | any overheads usuallyassociated with |
| | | | broad-focused businesses. |
| San Francisco will no longer be your dream. | | | | |
| There's a lotmore money to be made that way, | | | | 5. A focused theme n-business is the best bet |
| but only if you do put inan honest effort to | | | | for asmall guy since it sets you apart from |
| make it happen. | | | | the crowd if youhave any useful distinct |
| | | | product or service to offer. Aunique selling |
| Don't worry, there's no rocket science here. | | | | proposition, or USP in this case can bringan |
| In fact thewhole idea is so simple that an | | | | instant fortune for you. |
| average individual caneasily get hold of the | | | | |
| entire concept. And it is becauseof it's | | | | 6. A theme based n-business takes much |
| simplicity, the technique is so easily | | | | greater advantageof word-of-mouth marketing |
| ignored bymany budding entrepreneurs. | | | | and your referrals will becompounded within a |
| | | | smaller, more loyal and appreciativegroup of |
| Curious? Read on... | | | | like-minded people. |
| | | | |
| In part-I of this article, you've discovered | | | | 7. Once a successful focused theme based |
| the undocumentedtruth about the ailing | | | | n-business isbuilt... you can do the |
| Internet businesses. You've learnedwhy the | | | | following to make your business |
| profit potential for these online businesses | | | | |
| havegone down immensely.You've also been told | | | | MORE functional and profitable:a) Automate |
| that creating a | | | | itb) Expand your focus, or create a sub-niche |
| | | | outof your existing n-businessc) Diversify |
| "theme" product, or service for your "niche" | | | | into completely separate niches tohave |
| market is the | | | | multiple income streamsd) Repeat if necessary |
| | | | |
| ONLY way that guarantees your success online. | | | | Remember, the above 7 point checklist is just |
| | | | the tip ofthe ice-berg to make you realize |
| Over here, we'll go a step further to find | | | | how important a themebased n-business is for |
| out what exactlyis a theme based business, | | | | you right now. |
| and how to successfully buildit using simple | | | | |
| down to earth techniques. | | | | So are you beginning to get the picture? |
| | | | |
| Ready? Here goes... | | | | There's an enormous amount of wealth that can |
| | | | be madeusing this technique. People who have |
| Okay, first let's figure out what exactly is | | | | realized itspotential are all making BIG |
| a themebusiness... | | | | bucks. Tell me... can youreally afford to |
| | | | overlook this grand opportunity? |
| For the purpose of illustration, here's my | | | | |
| definition of | | | | No way! |
| | | | |
| "theme business" in it's proper contextual | | | | Now is the perfect time that you should |
| meaning: | | | | seriously thinkand understand what works, and |
| | | | what doesn't. Make yourbusiness another |
| "A theme is focused on a narrowly defined | | | | successful dot-com not dot-bomb. |
| business idea,or concept that takes birth by | | | | |
| identifying a human need inan existing | | | | So whats the bottom line? |
| market." | | | | |
| | | | Don't even bother of thinking to start a |
| I've been asked by many entrepreneurs the | | | | generalizedbusiness, i.e., a business with |
| followingquestion repeatedly: | | | | everything-to-everyoneapproach. Remember, |
| | | | you'll be lured by the temptation itcreates |
| What makes a successful business online? | | | | of having a global audience and the potential |
| | | | ofearning unlimited profits. |
| And here's my answer... | | | | |
| | | | The fact is if you go this way, you'll be |
| "Create a theme based niche business" | | | | anotherdot-bomb. Don't waste your time and |
| | | | money on that. Withmy above 7 points |
| But how? ...Easy! | | | | foolproof checklist, it should now becrystal |
| | | | clear that your success is in creating a |
| I advise you to go through these steps... | | | | themebased niche business. |
| | | | |
| - Find a targeted niche market -- where you | | | | Scoop up your share of the market by going |
| can find a gap | | | | after awell-crafted niche market with a |
| | | | strong unique sellingproposition. |
| - Figure out what your potential customer | | | | |
| wants | | | | By positioning your personality, product, and |
| | | | or servicein your customers mind differently |
| - Develop a product keeping in view her | | | | such that their specificneeds are solved is |
| needs, and then | | | | the way to earn a fortune. |
| | | | |
| - Offer it to her | | | | Believe me, your success is at spinning |
| | | | wheels, all youneed to do is drive-it your |
| Done! You're now on your way to create your | | | | way... I've given you the keys. |
| own themebased niche business. Market it | | | | |
| aggressively. | | | | Good luck! |
| | | | |