| OK.. Back to the roads of success! | | | | doorway pages. |
| Before I reveal the absolute TRUTH about online | | | | Now the actual 'site relevance' has more chances to |
| success, | | | | getlisted on top positions. |
| I want you to read this quote very carefully: | | | | 2. The No.1 reason why dot-com have gone dot-bomb |
| Winners don't do different things, | | | | isbecause they tried to be everything to everyone. |
| ...they do things differently! | | | | (Source: Forrester Research, ALL industry experts) |
| (Shiv Khera) | | | | 3. Almost all successful businesses operating online |
| When I first read this quote, it didn't get much of | | | | arebuilt on focused themes for their respective |
| myattention. But as I started to work on the web, and | | | | nichemarkets. Doubts? |
| myexperience with Internet marketing grew | | | | 4. Managing a focused theme n-business saves time, |
| substantially, Imade it my success yardstick. | | | | moneyand human capital as it eliminates any |
| As you continue to read this article in it's intendedlogical | | | | overheads usuallyassociated with broad-focused |
| flow, you will realize why "doing things differently"in | | | | businesses. |
| simpler terms have SPECIAL meanings on the Web. | | | | 5. A focused theme n-business is the best bet for |
| Once you understand this concept and build your | | | | asmall guy since it sets you apart from the crowd if |
| businessaround it, driving that new red Ferrari on the | | | | youhave any useful distinct product or service to offer. |
| streets of | | | | Aunique selling proposition, or USP in this case can |
| San Francisco will no longer be your dream. There's a | | | | bringan instant fortune for you. |
| lotmore money to be made that way, but only if you | | | | 6. A theme based n-business takes much greater |
| do put inan honest effort to make it happen. | | | | advantageof word-of-mouth marketing and your |
| Don't worry, there's no rocket science here. In fact | | | | referrals will becompounded within a smaller, more |
| thewhole idea is so simple that an average individual | | | | loyal and appreciativegroup of like-minded people. |
| caneasily get hold of the entire concept. And it is | | | | 7. Once a successful focused theme based |
| becauseof it's simplicity, the technique is so easily | | | | n-business isbuilt... you can do the following to make |
| ignored bymany budding entrepreneurs. | | | | your business |
| Curious? Read on... | | | | MORE functional and profitable:a) Automate itb) |
| In part-I of this article, you've discovered the | | | | Expand your focus, or create a sub-niche outof your |
| undocumentedtruth about the ailing Internet businesses. | | | | existing n-businessc) Diversify into completely separate |
| You've learnedwhy the profit potential for these online | | | | niches tohave multiple income streamsd) Repeat if |
| businesses havegone down immensely.You've also | | | | necessary |
| been told that creating a | | | | Remember, the above 7 point checklist is just the tip |
| "theme" product, or service for your "niche" market is | | | | ofthe ice-berg to make you realize how important a |
| the | | | | themebased n-business is for you right now. |
| ONLY way that guarantees your success online. | | | | So are you beginning to get the picture? |
| Over here, we'll go a step further to find out what | | | | There's an enormous amount of wealth that can be |
| exactlyis a theme based business, and how to | | | | madeusing this technique. People who have realized |
| successfully buildit using simple down to earth | | | | itspotential are all making BIG bucks. Tell me... can |
| techniques. | | | | youreally afford to overlook this grand opportunity? |
| Ready? Here goes... | | | | No way! |
| Okay, first let's figure out what exactly is a | | | | Now is the perfect time that you should seriously |
| themebusiness... | | | | thinkand understand what works, and what doesn't. |
| For the purpose of illustration, here's my definition of | | | | Make yourbusiness another successful dot-com not |
| "theme business" in it's proper contextual meaning: | | | | dot-bomb. |
| "A theme is focused on a narrowly defined business | | | | So whats the bottom line? |
| idea,or concept that takes birth by identifying a human | | | | Don't even bother of thinking to start a |
| need inan existing market." | | | | generalizedbusiness, i.e., a business with |
| I've been asked by many entrepreneurs the | | | | everything-to-everyoneapproach. Remember, you'll be |
| followingquestion repeatedly: | | | | lured by the temptation itcreates of having a global |
| What makes a successful business online? | | | | audience and the potential ofearning unlimited profits. |
| And here's my answer... | | | | The fact is if you go this way, you'll be |
| "Create a theme based niche business" | | | | anotherdot-bomb. Don't waste your time and money |
| But how? ...Easy! | | | | on that. Withmy above 7 points foolproof checklist, it |
| I advise you to go through these steps... | | | | should now becrystal clear that your success is in |
| - Find a targeted niche market -- where you can find a | | | | creating a themebased niche business. |
| gap | | | | Scoop up your share of the market by going after |
| - Figure out what your potential customer wants | | | | awell-crafted niche market with a strong unique |
| - Develop a product keeping in view her needs, and | | | | sellingproposition. |
| then | | | | By positioning your personality, product, and/or |
| - Offer it to her | | | | servicein your customers mind differently such that |
| Done! You're now on your way to create your own | | | | their specificneeds are solved is the way to earn a |
| themebased niche business. Market it aggressively. | | | | fortune. |
| And here's my 7 points foolproof checklist to | | | | Believe me, your success is at spinning wheels, all |
| justifywhat I say: | | | | youneed to do is drive-it your way... I've given you the |
| 1. Search engines are now using a technique called | | | | keys. |
| "theme indexing" to index your web pages instead | | | | Good luck! |
| ofrelying much on keyword density, gateway or | | | | |