| OK.. Back to the roads of success! | | | | instead ofrelying much on keyword |
| Before I reveal the absolute TRUTH about | | | | density, gateway or doorway pages. |
| online success, | | | | Now the actual 'site relevance' has more |
| I want you to read this quote very | | | | chances to getlisted on top positions. |
| carefully: | | | | 2. The No.1 reason why dot-com have gone |
| Winners don't do different things, | | | | dot-bomb isbecause they tried to be |
| ...they do things differently! | | | | everything to everyone. |
| (Shiv Khera) | | | | (Source: Forrester Research, ALL |
| When I first read this quote, it didn't | | | | industry experts) |
| get much of myattention. But as I | | | | 3. Almost all successful businesses |
| started to work on the web, and | | | | operating online arebuilt on focused |
| myexperience with Internet marketing | | | | themes for their respective |
| grew substantially, Imade it my success | | | | nichemarkets. Doubts? |
| yardstick. | | | | 4. Managing a focused theme n-business |
| As you continue to read this article in | | | | saves time, moneyand human capital as it |
| it's intendedlogical flow, you will | | | | eliminates any overheads |
| realize why "doing things differently"in | | | | usuallyassociated with broad-focused |
| simpler terms have SPECIAL meanings on | | | | businesses. |
| the Web. | | | | 5. A focused theme n-business is the |
| Once you understand this concept and | | | | best bet for asmall guy since it sets |
| build your businessaround it, driving | | | | you apart from the crowd if youhave any |
| that new red Ferrari on the streets of | | | | useful distinct product or service to |
| San Francisco will no longer be your | | | | offer. Aunique selling proposition, or |
| dream. There's a lotmore money to be | | | | USP in this case can bringan instant |
| made that way, but only if you do put | | | | fortune for you. |
| inan honest effort to make it happen. | | | | 6. A theme based n-business takes much |
| Don't worry, there's no rocket science | | | | greater advantageof word-of-mouth |
| here. In fact thewhole idea is so simple | | | | marketing and your referrals will |
| that an average individual caneasily get | | | | becompounded within a smaller, more |
| hold of the entire concept. And it is | | | | loyal and appreciativegroup of |
| becauseof it's simplicity, the technique | | | | like-minded people. |
| is so easily ignored bymany budding | | | | 7. Once a successful focused theme based |
| entrepreneurs. | | | | n-business isbuilt... you can do the |
| Curious? Read on... | | | | following to make your business |
| In part-I of this article, you've | | | | MORE functional and profitable:a) |
| discovered the undocumentedtruth about | | | | Automate itb) Expand your focus, or |
| the ailing Internet businesses. You've | | | | create a sub-niche outof your existing |
| learnedwhy the profit potential for | | | | n-businessc) Diversify into completely |
| these online businesses havegone down | | | | separate niches tohave multiple income |
| immensely.You've also been told that | | | | streamsd) Repeat if necessary |
| creating a | | | | Remember, the above 7 point checklist is |
| "theme" product, or service for your | | | | just the tip ofthe ice-berg to make you |
| "niche" market is the | | | | realize how important a themebased |
| ONLY way that guarantees your success | | | | n-business is for you right now. |
| online. | | | | So are you beginning to get the picture? |
| Over here, we'll go a step further to | | | | There's an enormous amount of wealth |
| find out what exactlyis a theme based | | | | that can be madeusing this technique. |
| business, and how to successfully | | | | People who have realized itspotential |
| buildit using simple down to earth | | | | are all making BIG bucks. Tell me... can |
| techniques. | | | | youreally afford to overlook this grand |
| Ready? Here goes... | | | | opportunity? |
| Okay, first let's figure out what | | | | No way! |
| exactly is a themebusiness... | | | | Now is the perfect time that you should |
| For the purpose of illustration, here's | | | | seriously thinkand understand what |
| my definition of | | | | works, and what doesn't. Make |
| "theme business" in it's proper | | | | yourbusiness another successful dot-com |
| contextual meaning: | | | | not dot-bomb. |
| "A theme is focused on a narrowly | | | | So whats the bottom line? |
| defined business idea,or concept that | | | | Don't even bother of thinking to start a |
| takes birth by identifying a human need | | | | generalizedbusiness, i.e., a business |
| inan existing market." | | | | with everything-to-everyoneapproach. |
| I've been asked by many entrepreneurs | | | | Remember, you'll be lured by the |
| the followingquestion repeatedly: | | | | temptation itcreates of having a global |
| What makes a successful business online? | | | | audience and the potential ofearning |
| And here's my answer... | | | | unlimited profits. |
| "Create a theme based niche business" | | | | The fact is if you go this way, you'll |
| But how? ...Easy! | | | | be anotherdot-bomb. Don't waste your |
| I advise you to go through these | | | | time and money on that. Withmy above 7 |
| steps... | | | | points foolproof checklist, it should |
| - Find a targeted niche market -- where | | | | now becrystal clear that your success is |
| you can find a gap | | | | in creating a themebased niche business. |
| - Figure out what your potential | | | | Scoop up your share of the market by |
| customer wants | | | | going after awell-crafted niche market |
| - Develop a product keeping in view her | | | | with a strong unique sellingproposition. |
| needs, and then | | | | By positioning your personality, |
| - Offer it to her | | | | product, and/or servicein your customers |
| Done! You're now on your way to create | | | | mind differently such that their |
| your own themebased niche business. | | | | specificneeds are solved is the way to |
| Market it aggressively. | | | | earn a fortune. |
| And here's my 7 points foolproof | | | | Believe me, your success is at spinning |
| checklist to justifywhat I say: | | | | wheels, all youneed to do is drive-it |
| 1. Search engines are now using a | | | | your way... I've given you the keys. |
| technique called | | | | Good luck! |
| "theme indexing" to index your web pages | | | | |