| Publishing Guidelines: You may publish my | | | | |
| article in your newsletter, on your website | | | | What is MBA of Business Administration?: Over |
| or in your print publication provided you | | | | the past fw years, many enterprises have |
| include the resource box at the end. | | | | implemented operational Customer Relationship |
| Notification would be appreciated but is not | | | | Management [CRM] systems, and these |
| required. | | | | enterprises are now analyzing Customer |
| | | | behavior to plan and optimize marketing |
| By S. Maurer | | | | tactics and improve Customer service |
| | | | programs. |
| What is MBA of Business Administration?: | | | | |
| Whether a Projct Management involves | | | | What is MBA of Business Administration?: In |
| constructing a building, releasing a | | | | business, Project Managment is an art, a |
| product, or launching a rocket, project | | | | skill, and a demanding full-time job. |
| managers make sure everything comes together | | | | Project managers are key employees in such |
| in a timely, cost-effective mannerand take | | | | industries as construction, engineering, |
| the heat if [IT] doesn't. Their | | | | architecture, manufacturing, and real |
| high-profile, high-risk work demands | | | | estate development, but many opportunities |
| multitasking ability, analytical thinking, | | | | for PMs exist outside these areas. In high |
| and excellent communication skills. | | | | tech, for example, or biotech or |
| | | | pharmaceuticals, project managers are |
| What is MBA of Business Administration?: In | | | | responsible for launching new products, |
| defining a Project Managment [also called | | | | developing new technologies, and managing |
| defining the "scope" of the project], you | | | | alliance programs with strategic partners. |
| are setting parameters - building the | | | | |
| box to hold the project plan. The plan is | | | | What is MBA of Business Administration?: CIOs |
| the detail of how the Project Management will | | | | can play a much larger role than in th past. |
| be accomplished. The Project Management | | | | But if they don't step up to that role, if |
| definition tells you what is inside and what | | | | the Chief Information Officer [CIO] isn't |
| is outside the box. [IT] sets limits on the | | | | willing or able - and [IT] can be both |
| Project Management. | | | | - then we believe [IT] is still important |
| | | | for some entity to fill that role, either |
| What is MBA of Business Administration?: A | | | | internally or externally. |
| Project Managemnt Rule: Listen generously. | | | | |
| People are able to say what they can in the | | | | What is MBA of Business Administration?: |
| moment. For the most part, people are | | | | enterpriss that stay prevail beyond [CRM] |
| well-intended. Give them the benefit of the | | | | integration challenges to create |
| doubt. Take the time to listen. Ask | | | | Customer-centric systems are rewarded with |
| questions. Seek others opinions. And while | | | | better support for existing customers and the |
| youre at it, dont be so harsh on yourself. | | | | ability to establish long-lasting, |
| | | | financially rewarding business relationships. |
| What is MBA of Business Administration?: | | | | |
| Where dos technology fit? [IT] s a tool, | | | | What is MBA of Business Administration?: As a |
| nothing more. [IT] s the means, not the | | | | Chief Information Officer [CIO] you ned to |
| end. Properly focused and implemented, | | | | hone your leadership skills with a particular |
| [CRM] software applications support more | | | | emphasis on relationship Management and |
| effective marketing, sales, and Customer | | | | communications skills with executive peers, |
| care processes, enabling a Customer | | | | at the same time they continue to gather |
| experience that builds loyalty and long-term | | | | expertise in how technology and process |
| profitability. | | | | innovation can improve their enterprise and |
| | | | manufacturer. |
| What is MBA of Business Administration?: With | | | | |
| Chief Information Officer [CIO] and financ | | | | What is MBA of Business Administration?: A |
| working together, we see CFOs and CIOs | | | | good Project Managemnt is the most important |
| working closely as part of executive- and | | | | tool for successfully delivering a complex |
| operations-Management teams and | | | | project, but even the most knowledgeable |
| decision-making committees. | | | | Director/Manager needs more than experience |
| | | | and gut feelings to close intricate |
| What is MBA of Business Administration?: | | | | implementation of a Project Management |
| There ar [CRM] success stories, but success | | | | successfully. |
| in a Customer Relationship Management [CRM] | | | | |
| implementation may best be measured by the | | | | What is MBA of Business Administration?: In |
| restraint an organization shows in its goals | | | | today's competitive businss environment, a |
| and expectations. | | | | successful Customer Relationship Management |
| | | | [CRM] strategy cannot be implemented by only |
| What is MBA of Business Administration?: It | | | | installing and integrating a software package |
| is concerning that poor project managment is | | | | designed to support [CRM] processes. |
| often given as the excuse for project | | | | |
| failure. Similarly, Poor Resource and Cost | | | | What is MBA of Business Administration?: The |
| Management are a direct result of | | | | Chief Information Officr [CIO] is responsible |
| mismanagement of our organizations assets, | | | | for setting his enterprise's technology |
| often resulting in poor project performance, | | | | direction and making sure [IT] aligns with |
| cost and schedule overruns, and even | | | | the enterprise's business goals. |
| catastrophic project failures. | | | | |