| Publishing Guidelines: You may publish my article in your | | | | What is MBA of Business Administration?: Over the |
| newsletter, on your website or in your print publication | | | | past fw years, many enterprises have implemented |
| provided you include the resource box at the end. | | | | operational Customer Relationship Management [CRM] |
| Notification would be appreciated but is not required. | | | | systems, and these enterprises are now analyzing |
| By S. Maurer | | | | Customer behavior to plan and optimize marketing |
| What is MBA of Business Administration?: Whether a | | | | tactics and improve Customer service programs. |
| Projct Management involves constructing a building, | | | | What is MBA of Business Administration?: In business, |
| releasing a product, or launching a rocket, project | | | | Project Managment is an art, a skill, and a demanding |
| managers make sure everything comes together in a | | | | full-time job. Project managers are key employees in |
| timely, cost-effective mannerand take the heat if [IT] | | | | such industries as construction, engineering, |
| doesn't. Their high-profile, high-risk work demands | | | | architecture, manufacturing, and real estate |
| multitasking ability, analytical thinking, and excellent | | | | development, but many opportunities for PMs exist |
| communication skills. | | | | outside these areas. In high tech, for example, or |
| What is MBA of Business Administration?: In defining a | | | | biotech or pharmaceuticals, project managers are |
| Project Managment [also called defining the "scope" of | | | | responsible for launching new products, developing |
| the project], you are setting parameters - building the | | | | new technologies, and managing alliance programs |
| box to hold the project plan. The plan is the detail of | | | | with strategic partners. |
| how the Project Management will be accomplished. | | | | What is MBA of Business Administration?: CIOs can |
| The Project Management definition tells you what is | | | | play a much larger role than in th past. But if they don't |
| inside and what is outside the box. [IT] sets limits on the | | | | step up to that role, if the Chief Information Officer |
| Project Management. | | | | [CIO] isn't willing or able - and [IT] can be both - then |
| What is MBA of Business Administration?: A Project | | | | we believe [IT] is still important for some entity to fill |
| Managemnt Rule: Listen generously. People are able to | | | | that role, either internally or externally. |
| say what they can in the moment. For the most part, | | | | What is MBA of Business Administration?: enterpriss |
| people are well-intended. Give them the benefit of the | | | | that stay prevail beyond [CRM] integration challenges |
| doubt. Take the time to listen. Ask questions. Seek | | | | to create Customer-centric systems are rewarded |
| others opinions. And while youre at it, dont be so harsh | | | | with better support for existing customers and the |
| on yourself. | | | | ability to establish long-lasting, financially rewarding |
| What is MBA of Business Administration?: Where dos | | | | business relationships. |
| technology fit? [IT] s a tool, nothing more. [IT] s the | | | | What is MBA of Business Administration?: As a Chief |
| means, not the end. Properly focused and | | | | Information Officer [CIO] you ned to hone your |
| implemented, [CRM] software applications support | | | | leadership skills with a particular emphasis on |
| more effective marketing, sales, and Customer care | | | | relationship Management and communications skills |
| processes, enabling a Customer experience that builds | | | | with executive peers, at the same time they continue |
| loyalty and long-term profitability. | | | | to gather expertise in how technology and process |
| What is MBA of Business Administration?: With Chief | | | | innovation can improve their enterprise and |
| Information Officer [CIO] and financ working together, | | | | manufacturer. |
| we see CFOs and CIOs working closely as part of | | | | What is MBA of Business Administration?: A good |
| executive- and operations-Management teams and | | | | Project Managemnt is the most important tool for |
| decision-making committees. | | | | successfully delivering a complex project, but even the |
| What is MBA of Business Administration?: There ar | | | | most knowledgeable Director/Manager needs more |
| [CRM] success stories, but success in a Customer | | | | than experience and gut feelings to close intricate |
| Relationship Management [CRM] implementation may | | | | implementation of a Project Management successfully. |
| best be measured by the restraint an organization | | | | What is MBA of Business Administration?: In today's |
| shows in its goals and expectations. | | | | competitive businss environment, a successful |
| What is MBA of Business Administration?: It is | | | | Customer Relationship Management [CRM] strategy |
| concerning that poor project managment is often given | | | | cannot be implemented by only installing and integrating |
| as the excuse for project failure. Similarly, Poor | | | | a software package designed to support [CRM] |
| Resource and Cost Management are a direct result of | | | | processes. |
| mismanagement of our organizations assets, often | | | | What is MBA of Business Administration?: The Chief |
| resulting in poor project performance, cost and | | | | Information Officr [CIO] is responsible for setting his |
| schedule overruns, and even catastrophic project | | | | enterprise's technology direction and making sure [IT] |
| failures. | | | | aligns with the enterprise's business goals. |