| Getting creative with creative services
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| | more about what you do. Write down your
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| 5 Doorways to Building Business by
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| | favorite "information highways," and in a
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| Carolyn Campbell, MA, CPPC
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| | word or two write why you like them and
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| When all is said and done, building a
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| | what articles or programs you'd like to
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| business is not rocket science. But you
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| | offer. What's key? Trust that you
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| must reach out and build meaningful
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| | have something important to share and you
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| relationships by being very clear about
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| | have a unique approach just by being you.
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| who you are, what you offer and how you
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| | Doorway No. 3: Who
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| offer it.
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| | This third doorway is my favorite: Who?
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| Please do not confuse this with
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| | The traditional model promotes choosing
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| networking. To succeed at creating a
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| | customers by their demographics. My
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| business that reflects your passions, you
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| | approach- I identify the qualities of
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| must go to your clients and connect with
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| | people. I love working with independent,
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| them. The method you choose must suit
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| | creative, highly motivated people
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| you. Otherwise you won't do it or you'll
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| | building businesses they're passionate
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| do it with limited success.
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| | about. When I go into a room I
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| Imagine five doorways, each with a
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| | immediately gravitate to them and vice
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| distinct purpose for connecting with
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| | versa. It's fun, natural and enjoyable.
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| people. Take out a paper and a pen and
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| | Write down who you enjoy being with. Use
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| draw the doorways. As we go, write notes
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| | adjectives. Think about the people you
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| in each one. It will get the ideas out of
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| | enjoy. Describe them. What we often
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| your head and help focus in ways that
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| | forget is that people hire people they
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| reflect your unique approach.
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| | can relate to.
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| Doorway No. 1: Where
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| | Doorway No. 4: What
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| If you're like me, you would rather get a
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| | Once you've decided the "who," this
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| rabies shot than go to networking events.
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| | doorway addresses your customer's needs.
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| Yet, building a community of business is
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| | At this point, it is all about them.
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| central to success. In this doorway,
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| | WHAT do they want? What do they really,
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| instead of thinking about where you
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| | really want?
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| "should" go, write ways you already
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| | Choose three people from your "who"
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| connect with people, or ways you've
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| | doorway. Think about them. Write down
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| connected in the past that come easy to
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| | what. What programs, products, seminars
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| you. Write down places or situations
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| | or booklets do you offer to serve their
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| where you enjoy connecting.
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| | needs?
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| Mine-- A class. A creative project. Even
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| | People like to test the waters before
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| shopping. I've made some of my best
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| | they dive in. If you give them a chance
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| connections while shopping. When I have a
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| | to sample what you do, they can safely
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| context, my nervousness recedes. I relax.
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| | test you out before investing their time
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| I get curious about people and, in turn,
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| | and money.
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| make meaningful connections
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| | Doorway No. 5: Help!
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| Doorway No. 2: How
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| | This last doorway asks you to identify
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| Write down how you stay informed. What
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| | the skills, support and resources you
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| Internet sites? What magazines or papers?
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| | need to connect most effectively with
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| What is your favorite radio station?
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| | your potential customers. It may be
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| Online publications, newspapers, radio
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| | technical skill, referral partnerships or
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| shows and magazines need people to write
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| | ways to fine tune your presentation.
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| or speak. By using the media you enjoy,
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| | Be honest. Write your "needs" list.
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| you connect with prospective clients that
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| | Keep it simple.
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| have similar interests and values. You
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| | Now that you've created a brain storm of
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| might notice that these first two
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| | ideas, circle one or two you are willing
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| doorways are about you. We so often
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| | to take action with today. What's one
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| forget that being successful in marketing
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| | call you can make? One email you can
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| means honoring how you interact in the
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| | write. And do so. Now. And remember -
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| world.
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| | typically, it's not the skill-set that
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| Once you start writing or speaking,
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| | people lack, but the courage to reach out
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| you'll gain confidence and credibility.
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| | and connect.
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| And you'll meet people who want to know
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