Become a rocketry master


5 Doorways to Building Business

Getting creative with creative services 5you do. Write down your favorite
Doorways to Building Business by Carolyn"information highways," and in a word or two
Campbell,  MA,  CPPCwrite why you like them and what articles or
programs you'd like to offer. What's key?
When all is said and done, building aTrust that you have something important to
business is not rocket science. But you mustshare and you have a unique approach just by
reach out and build meaningful relationshipsbeing  you.
by being very clear about who you are, what
you  offer  and  how  you  offer  it.Doorway  No.  3:  Who
Please do not confuse this with networking.This third doorway is my favorite: Who? The
To succeed at creating a business thattraditional model promotes choosing customers
reflects your passions, you must go to yourby their demographics. My approach- I
clients and connect with them. The method youidentify the qualities of people. I love
choose must suit you. Otherwise you won't doworking with independent, creative, highly
it  or  you'll  do  it  with limited success.motivated people building businesses they're
passionate about. When I go into a room I
Imagine five doorways, each with a distinctimmediately gravitate to them and vice versa.
purpose for connecting with people. Take outIt's  fun,  natural  and  enjoyable.
a paper and a pen and draw the doorways. As
we go, write notes in each one. It will getWrite down who you enjoy being with. Use
the ideas out of your head and help focus inadjectives. Think about the people you
ways  that  reflect  your  unique  approach.enjoy. Describe them. What we often forget is
that  people  hire people they can relate to.
Doorway  No.  1:  Where
Doorway  No.  4:  What
If you're like me, you would rather get a
rabies shot than go to networking events.Once you've decided the "who," this doorway
Yet, building a community of business isaddresses your customer's needs. At this
central to success. In this doorway, insteadpoint, it is all about them. WHAT do they
of thinking about where you "should" go,want? What  do  they  really,  really  want?
write ways you already connect with people,
or ways you've connected in the past thatChoose three people from your "who" doorway.
come easy to you. Write down places orThink about them. Write down what. What
situations  where  you  enjoy  connecting.programs, products, seminars or booklets do
you  offer  to  serve  their  needs?
Mine-- A class. A creative project. Even
shopping. I've made some of my bestPeople like to test the waters before they
connections while shopping. When I have adive in. If you give them a chance to sample
context, my nervousness recedes. I relax. Iwhat you do, they can safely test you out
get curious about people and, in turn, makebefore  investing  their  time  and  money.
meaningful  connections
Doorway  No.  5:  Help!
Doorway  No.  2:  How
This last doorway asks you to identify the
Write down how you stay informed. Whatskills, support and resources you need to
Internet sites? What magazines or papers?connect most effectively with your potential
What is your favorite radio station? Onlinecustomers. It may be technical skill,
publications, newspapers, radio shows andreferral partnerships or ways to fine tune
magazines need people to write or speak. Byyour  presentation.
using the media you enjoy, you connect with
prospective clients that have similarBe honest. Write your "needs" list. Keep
interests and values. You might notice thatit  simple.
these first two doorways are about you. We so
often forget that being successful inNow that you've created a brain storm of
marketing means honoring how you interact inideas, circle one or two you are willing to
the  world.take action with today. What's one call you
can make? One email you can write. And do
Once you start writing or speaking, you'llso. Now. And remember - typically, it's not
gain confidence and credibility. And you'llthe skill-set that people lack, but the
meet people who want to know more about whatcourage to reach out and connect.



1 A B 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 83 84