Become a rocketry master


5 Doorways to Building Business

Getting creative with creative servicesmore about what you do. Write down your
5 Doorways to Building Business byfavorite "information highways," and in
Carolyn Campbell, MA, CPPCa word or two write why you like them
When all is said and done, building aand what articles or programs you'd like
business is not rocket science. But youto offer. What's key? Trust that you
must reach out and build meaningfulhave something important to share and
relationships by being very clear aboutyou have a unique approach just by being
who you are, what you offer and how youyou.
offer it.Doorway No. 3: Who
Please do not confuse this withThis third doorway is my favorite: Who?
networking. To succeed at creating aThe traditional model promotes choosing
business that reflects your passions,customers by their demographics. My
you must go to your clients and connectapproach- I identify the qualities of
with them. The method you choose mustpeople. I love working with independent,
suit you. Otherwise you won't do it orcreative, highly motivated people
you'll do it with limited success.building businesses they're passionate
Imagine five doorways, each with aabout. When I go into a room I
distinct purpose for connecting withimmediately gravitate to them and vice
people. Take out a paper and a pen andversa. It's fun, natural and enjoyable.
draw the doorways. As we go, writeWrite down who you enjoy being with.
notes in each one. It will get the ideasUse adjectives. Think about the people
out of your head and help focus in waysyou enjoy. Describe them. What we often
that reflect your unique approach.forget is that people hire people they
Doorway No. 1: Wherecan relate to.
If you're like me, you would rather getDoorway No. 4: What
a rabies shot than go to networkingOnce you've decided the "who," this
events. Yet, building a community ofdoorway addresses your customer's needs.
business is central to success. In thisAt this point, it is all about them.
doorway, instead of thinking about whereWHAT do they want? What do they really,
you "should" go, write ways you alreadyreally want?
connect with people, or ways you'veChoose three people from your "who"
connected in the past that come easy todoorway. Think about them. Write down
you. Write down places or situationswhat. What programs, products, seminars
where you enjoy connecting.or booklets do you offer to serve their
Mine-- A class. A creative project. Evenneeds?
shopping. I've made some of my bestPeople like to test the waters before
connections while shopping. When I havethey dive in. If you give them a chance
a context, my nervousness recedes. Ito sample what you do, they can safely
relax. I get curious about people and,test you out before investing their time
in turn, make meaningful connectionsand money.
Doorway No. 2: HowDoorway No. 5: Help!
Write down how you stay informed. WhatThis last doorway asks you to identify
Internet sites? What magazines orthe skills, support and resources you
papers? What is your favorite radioneed to connect most effectively with
station? Online publications,your potential customers. It may be
newspapers, radio shows and magazinestechnical skill, referral partnerships
need people to write or speak. By usingor ways to fine tune your presentation.
the media you enjoy, you connect withBe honest. Write your "needs" list.
prospective clients that have similarKeep it simple.
interests and values. You might noticeNow that you've created a brain storm of
that these first two doorways are aboutideas, circle one or two you are willing
you. We so often forget that beingto take action with today. What's one
successful in marketing means honoringcall you can make? One email you can
how you interact in the world.write. And do so. Now. And remember -
Once you start writing or speaking,typically, it's not the skill-set that
you'll gain confidence and credibility.people lack, but the courage to reach
And you'll meet people who want to knowout and connect.



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