| As I was brainstorming a hot market for my next | | | | business and he helps them get what they |
| project I came across a realization and that is the Art | | | | need...CUSTOMERS! By the way, he's a millionaire |
| of Specialization. Hey, that rhymes!Let me explain...As I | | | | based on this one niche.You can go into any |
| do my research to find hot products, one of the | | | | bookstore and any library and spend a couple of hours |
| techniques that I keep in the back of my mind is | | | | doing the research. Here's how to do it:* Find a broad |
| specialization to a particular market. What that means | | | | topic and just narrow it down to a specific niche |
| is how can I take an existing product and put it into | | | | * Gather a few books on the broad topic and start to |
| another niche market. This technique works best with | | | | study them |
| broad topics. For Example:Topic: Marketing | | | | * Do research on your niche. Let's say your narrow |
| Specialization: marketing for real-estate agents, | | | | niche is going to be travel agents. Gather info on the |
| restaurant owners, car garage owners, and the list | | | | industry and see how you can marry the two |
| goes on.Topic: Cooking | | | | together. |
| Specialization: cooking for the busy executive, for | | | | * Take out all the fluff and put the relevant information |
| busy moms, and so on.Topic: How to fish | | | | into an easy to understand guideThis is easy to do |
| Specialization: How and where to fish on the eastern | | | | because all you're doing is gathering information and |
| shore, How and where to fish in MD, FL, CA, etc...You | | | | putting it into your own words and applying it to your |
| kind of get the idea of how this works. Now let me tell | | | | specific niche. You don't need to reinvent the wheel |
| you some of these specialization techniques that you | | | | here. All the research has been done for you at the |
| can put to use.* Find two hot topics and join them | | | | bookstore/library. The best approach is to simplify the |
| together to get that specialization. For example: You | | | | information. Your niche will love you for it!Here's |
| may find that quick and easy meals are the hot thing in | | | | another idea if you just want to test the waters. Find |
| cooking and find that yoga and Pilates are hot in | | | | your broad topic and select a specific chapter from |
| physical fitness. You can then marry both together to | | | | the books and write a simple report based on this |
| form a unique product. For example: The Pilates | | | | chapter and offer it to your niche. You can make good |
| cookbook: 35 quick and easy healthy recipes to | | | | money writing and selling these reports.So, in a nutshell, |
| maximize your strength, flexibility, and energy for your | | | | here is the formula:Broad topic + Narrow niche + info |
| Pilates workouts. I know this might be a little off the | | | | gathering + 123 easy to follow guide/report= Hot selling |
| wall but this is an example of how to do it.* The | | | | info productIf you're looking to really be successful in |
| beauty of this technique is that you can create a line | | | | the info marketing business then the best word of |
| of products without doing to much work to create | | | | advice is to specialize. The more specific you make |
| them. Let's use the marketing example above. Let's | | | | the niche the better.Why? Because when you take a |
| say you used the broad topic of marketing for a small | | | | topic that is directed to a certain group of people and |
| business. You decide to create a marketing book for | | | | not geared to the general public, these groups of |
| nightclub owners. Well, guess what! Now you can take | | | | people are going to say "Hey! He's talking about me." |
| that same book and tweak it to fit any small niche and | | | | For example: You are a real-estate agent. What |
| sell it. You can create a line of marketing books based | | | | would you buy? A book that said.Marketing Your Small |
| on this technique and create multiple streams of | | | | BusinessOr |
| income from each niche market. I will recommend that | | | | Real Estate Agent's Survival Guide: Learn How To |
| you don't just change the title but do some research | | | | Find Hungry Buyers and Eager Sellers In A SnapThe |
| on each market to fit the marketing concepts to those | | | | information is basically the same. The only difference is |
| markets.You may be asking yourself, "But don't you | | | | that the latter has been tweaked to accommodate |
| need to be an expert in these fields to create these | | | | Real-Estate agents.This really isn't rocket science. It's |
| specialization topics?"And the answer is NO. A | | | | just plain old positioning your product to the right crowd. |
| gentleman by the name of Rory Fatt created | | | | Now get out there and start building your information |
| Restaurant Marketing Systems. What he did was take | | | | marketing empire.Attention Info Marketers! Find hot |
| Dan Kennedy's marketing strategies and apply them to | | | | markets and info products for those markets in 8 |
| the restaurant business. Now get this. He doesn't even | | | | minutes. This course is all about finding hot niche |
| own a restaurant! He was smart enough to find a hot | | | | markets and what these markets are hungry for as |
| niche market and fill a need. There are a lot of | | | | far as information products. This is the ultimate tool |
| restaurant owners out there who are struggling in the | | | | that no infopreneur should be without. |