Rocket Spanish - Leading A Quiet Revolution In Language Learning

The propensity of our ancestors to group up, go off inanyone can easily carry Gigabytes of text, audio and
different directions and each develop their ownvideo files around in his or her briefcase, purse or
languages has played a large part in most of thepocket.
major wars of our times. Different languages meanLearning methods. Interactive audio learning methods
that one group of people cannot understand anotherhave been developed that follow the natural way to
group. What we don't understand, we mistrust. Whatlearn languages. You start with basic conversation,
we mistrust we dislike. What we don't understand,then expand and go on from there. Sound bites that
mistrust and dislike we come to fear. What we fearcan be replayed at will mean that students can repeat
we come to hate. And that mistrust, fear and hate arethe exact words, accent and expressions of native
all too easily used as the justification for doingspeakers over and over again until they get it just right.
something violent against the hated group.These innovations mean that it is actually faster and
All this has been recognized by thinking people for aeasier to learn to speak another language than it ever
long time. Attempts have been made to find awas in traditional classrooms.
common language. But every existing language has itsLifestyles. Today's society is such that people are
group of nationalistic advocates, who generally wantconstantly on the move, and they carry their iPods, CD
the world to learn and use their particular language.players and other handheld electronic devices with
There are emotional ties to one's mother tongue andthem. So anyone can study or brushup on language
learning another language has always required a majorskills at almost any time and place.
effort.Cost factors. One of the effects of technological
But a quiet revolution has been taking place in languageadvance is that costs of delivery of information
learning. A revolution based on technology, learningmaterials has gone down drastically. The Internet has
methods and lifestyles that is making it easy to bemeant that you can download text and audio files in a
multilingual.few seconds, maybe minutes. The cost for the
Traditionally we have learned by sitting, face-to-faceproducer to make another copy is practically zero.
with our teacher, and listening to what the teacher said.There are almost no inventory or delivery costs, so
This the same way that the students of Plato andcomplicated intellectual products can be sold at
Socrates learned, sitting under an olive tree in Greece,extremely low prices.
some 3,500 years ago.Result? Today you can buy a language learning
Technology, learning methods and lifestyle changescourse for $100, download it in less than 10 minutes,
are changing all that, and building a new reality inthen learn to speak another language in a few weeks,
language learning.working at times and places, and at a pace of your
Technology. The development of high-fidelity soundown choosing. And you can emerge from this training
recording, manipulation and playback media andspeaking the language perfectly, like a native, and do
devices have removed the necessity of the teacheryour part to increase world understanding and avoid
and student being face-to-face, in the same time andfuture international conflicts...
place. Miniaturization and portability have meant that