| People often ask, "We're going to be giving | | | | the second all about cats, and the third all |
| away some ebooks-what's the best way to | | | | about fish, or whatever. If there's a ton of |
| monetize that?" | | | | interest in one of those areas instead of all |
| | | | three, you can build a crazy home study |
| Ultimately, you want to monetize this by | | | | course on one area. What I'm saying is what |
| building a list. That's the simple answer. If | | | | would happen if you did the "Your Niche |
| you're not doing that, you're shooting | | | | Handbook"? |
| yourself in the foot. | | | | |
| | | | Do a teleseminar, get it recorded, and get it |
| But I would do two more things: | | | | transcribed. Then, immediately do an "Ask" |
| | | | campaign to find out what people on your list |
| Number one is that I would do as much as I | | | | want to know about your niche, and then get |
| could to force the opt-in to your list before | | | | more people on your list by promoting the |
| they get the ebook. | | | | free teleseminar. At the end of the free |
| | | | teleseminar, you sell the |
| Number two is that I would assume that people | | | | as-yet-to-be-completed home study course-the |
| are going to spread the ebook anyway. They're | | | | three-part live teleseminar series. |
| going to give it to their friends and family | | | | |
| anyway, which means these new readers are not | | | | You can also create an "affiliate product" |
| going to have to join your list to get your | | | | for people with their own big lists. Allow |
| ebook. | | | | them to brand the ebook and give it away to |
| | | | their list members. Allow them to use their |
| So, you want a call to action within the | | | | affiliate links to the back-end product, |
| ebook, too. That call to action can be, "Get | | | | which are embedded in the ebook footer. That |
| your extra bonus here." You can put that in | | | | way, your "affiliate's" list signs up to be |
| the footer of every page of the ebook. Give | | | | on your list, the affiliate makes money on |
| them another opportunity to opt in and become | | | | the back end and everybody is happy. |
| part of your list. | | | | |
| | | | At the end of the day all it comes down to |
| Whether you're using a free ebook, to build | | | | is... |
| buzz and spread the word around about a new | | | | |
| product launch or you're just giving the book | | | | Free ebook? |
| away to build your list, never neglect to | | | | |
| monetize the back end. | | | | Get it out there, immediately upsell those |
| | | | who opt-in on the thank-you page-give them a |
| What you do is one of two things: You set up | | | | one-time offer or something like that, the |
| an affiliate program and the affiliate | | | | teleseminar series, or the course. |
| program is ultimately giving away the free | | | | |
| ebook and consequently, selling the back end | | | | However you're doing it, it doesn't really |
| to anyone who opts in to your list. I would | | | | matter. Whoever you're applying the |
| make the back end a three-part teleseminar | | | | information to it doesn't really matter-the |
| series, maybe. | | | | model is the same. The reason I'm telling you |
| | | | to do it this way is because when you give |
| Each part of the series could be one of three | | | | people free information, upsell them to paid |
| sub-niches. For instance, you may have an | | | | information. That's it-that's all it comes |
| ebook about pets, if that's your niche. The | | | | down to. |
| first teleseminar could be all about dogs, | | | | |