| People often ask, "We're going to be giving away | | | | the third all about fish, or whatever. If there's a ton of |
| some ebooks-what's the best way to monetize that?" | | | | interest in one of those areas instead of all three, you |
| Ultimately, you want to monetize this by building a list. | | | | can build a crazy home study course on one area. |
| That's the simple answer. If you're not doing that, | | | | What I'm saying is what would happen if you did the |
| you're shooting yourself in the foot. | | | | "Your Niche Handbook"? |
| But I would do two more things: | | | | Do a teleseminar, get it recorded, and get it transcribed. |
| Number one is that I would do as much as I could to | | | | Then, immediately do an "Ask" campaign to find out |
| force the opt-in to your list before they get the ebook. | | | | what people on your list want to know about your |
| Number two is that I would assume that people are | | | | niche, and then get more people on your list by |
| going to spread the ebook anyway. They're going to | | | | promoting the free teleseminar. At the end of the free |
| give it to their friends and family anyway, which means | | | | teleseminar, you sell the as-yet-to-be-completed home |
| these new readers are not going to have to join your | | | | study course-the three-part live teleseminar series. |
| list to get your ebook. | | | | You can also create an "affiliate product" for people |
| So, you want a call to action within the ebook, too. | | | | with their own big lists. Allow them to brand the ebook |
| That call to action can be, "Get your extra bonus here." | | | | and give it away to their list members. Allow them to |
| You can put that in the footer of every page of the | | | | use their affiliate links to the back-end product, which |
| ebook. Give them another opportunity to opt in and | | | | are embedded in the ebook footer. That way, your |
| become part of your list. | | | | "affiliate's" list signs up to be on your list, the affiliate |
| Whether you're using a free ebook, to build buzz and | | | | makes money on the back end and everybody is |
| spread the word around about a new product launch | | | | happy. |
| or you're just giving the book away to build your list, | | | | At the end of the day all it comes down to is... |
| never neglect to monetize the back end. | | | | Free ebook? |
| What you do is one of two things: You set up an | | | | Get it out there, immediately upsell those who opt-in on |
| affiliate program and the affiliate program is ultimately | | | | the thank-you page-give them a one-time offer or |
| giving away the free ebook and consequently, selling | | | | something like that, the teleseminar series, or the |
| the back end to anyone who opts in to your list. I | | | | course. |
| would make the back end a three-part teleseminar | | | | However you're doing it, it doesn't really matter. |
| series, maybe. | | | | Whoever you're applying the information to it doesn't |
| Each part of the series could be one of three | | | | really matter-the model is the same. The reason I'm |
| sub-niches. For instance, you may have an ebook | | | | telling you to do it this way is because when you give |
| about pets, if that's your niche. The first teleseminar | | | | people free information, upsell them to paid information. |
| could be all about dogs, the second all about cats, and | | | | That's it-that's all it comes down to. |