| People often ask, "We're going to be
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| | one of those areas instead of all three,
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| giving away some ebooks-what's the best
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| | you can build a crazy home study course
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| way to monetize that?"
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| | on one area. What I'm saying is what
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| Ultimately, you want to monetize this by
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| | would happen if you did the "Your Niche
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| building a list. That's the simple
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| | Handbook"?
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| answer. If you're not doing that, you're
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| | Do a teleseminar, get it recorded, and
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| shooting yourself in the foot.
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| | get it transcribed. Then, immediately do
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| But I would do two more things:
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| | an "Ask" campaign to find out what people
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| Number one is that I would do as much as
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| | on your list want to know about your
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| I could to force the opt-in to your list
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| | niche, and then get more people on your
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| before they get the ebook.
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| | list by promoting the free teleseminar.
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| Number two is that I would assume that
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| | At the end of the free teleseminar, you
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| people are going to spread the ebook
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| | sell the as-yet-to-be-completed home
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| anyway. They're going to give it to their
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| | study course-the three-part live
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| friends and family anyway, which means
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| | teleseminar series.
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| these new readers are not going to have
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| | You can also create an "affiliate
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| to join your list to get your ebook.
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| | product" for people with their own big
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| So, you want a call to action within the
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| | lists. Allow them to brand the ebook and
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| ebook, too. That call to action can be,
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| | give it away to their list members. Allow
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| "Get your extra bonus here." You can put
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| | them to use their affiliate links to the
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| that in the footer of every page of the
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| | back-end product, which are embedded in
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| ebook. Give them another opportunity to
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| | the ebook footer. That way, your
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| opt in and become part of your list.
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| | "affiliate's" list signs up to be on your
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| Whether you're using a free ebook, to
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| | list, the affiliate makes money on the
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| build buzz and spread the word around
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| | back end and everybody is happy.
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| about a new product launch or you're just
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| | At the end of the day all it comes down
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| giving the book away to build your list,
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| | to is...
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| never neglect to monetize the back end.
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| | Free ebook?
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| What you do is one of two things: You set
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| | Get it out there, immediately upsell
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| up an affiliate program and the affiliate
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| | those who opt-in on the thank-you
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| program is ultimately giving away the
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| | page-give them a one-time offer or
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| free ebook and consequently, selling the
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| | something like that, the teleseminar
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| back end to anyone who opts in to your
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| | series, or the course.
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| list. I would make the back end a
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| | However you're doing it, it doesn't
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| three-part teleseminar series, maybe.
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| | really matter. Whoever you're applying
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| Each part of the series could be one of
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| | the information to it doesn't really
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| three sub-niches. For instance, you may
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| | matter-the model is the same. The reason
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| have an ebook about pets, if that's your
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| | I'm telling you to do it this way is
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| niche. The first teleseminar could be all
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| | because when you give people free
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| about dogs, the second all about cats,
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| | information, upsell them to paid
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| and the third all about fish, or
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| | information. That's it-that's all it
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| whatever. If there's a ton of interest in
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| | comes down to.
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