Become a rocketry master


List-Building: Put Some Teeth In The Back End

People often ask, "We're going to be givingthe second all about cats, and the third all
away some ebooks-what's the best way toabout fish, or whatever. If there's a ton of
monetize  that?"interest in one of those areas instead of all
three, you can build a crazy home study
Ultimately, you want to monetize this bycourse on one area. What I'm saying is what
building a list. That's the simple answer. Ifwould happen if you did the "Your Niche
you're not doing that, you're shootingHandbook"?
yourself  in  the  foot.
Do a teleseminar, get it recorded, and get it
But  I  would  do  two  more  things:transcribed. Then, immediately do an "Ask"
campaign to find out what people on your list
Number one is that I would do as much as Iwant to know about your niche, and then get
could to force the opt-in to your list beforemore people on your list by promoting the
they  get  the  ebook.free teleseminar. At the end of the free
teleseminar, you sell the
Number two is that I would assume that peopleas-yet-to-be-completed home study course-the
are going to spread the ebook anyway. They'rethree-part  live  teleseminar  series.
going to give it to their friends and family
anyway, which means these new readers are notYou can also create an "affiliate product"
going to have to join your list to get yourfor people with their own big lists. Allow
ebook.them to brand the ebook and give it away to
their list members. Allow them to use their
So, you want a call to action within theaffiliate links to the back-end product,
ebook, too. That call to action can be, "Getwhich are embedded in the ebook footer. That
your extra bonus here." You can put that inway, your "affiliate's" list signs up to be
the footer of every page of the ebook. Giveon your list, the affiliate makes money on
them another opportunity to opt in and becomethe  back  end  and  everybody  is  happy.
part  of  your  list.
At the end of the day all it comes down to
Whether you're using a free ebook, to buildis...
buzz and spread the word around about a new
product launch or you're just giving the bookFree  ebook?
away to build your list, never neglect to
monetize  the  back  end.Get it out there, immediately upsell those
who opt-in on the thank-you page-give them a
What you do is one of two things: You set upone-time offer or something like that, the
an affiliate program and the affiliateteleseminar  series,  or  the  course.
program is ultimately giving away the free
ebook and consequently, selling the back endHowever you're doing it, it doesn't really
to anyone who opts in to your list. I wouldmatter. Whoever you're applying the
make the back end a three-part teleseminarinformation to it doesn't really matter-the
series,  maybe.model is the same. The reason I'm telling you
to do it this way is because when you give
Each part of the series could be one of threepeople free information, upsell them to paid
sub-niches. For instance, you may have aninformation. That's it-that's all it comes
ebook about pets, if that's your niche. Thedown to.
first teleseminar could be all about dogs,



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