| People often ask, "We're going to be | | | | whatever. If there's a ton of interest |
| giving away some ebooks-what's the best | | | | in one of those areas instead of all |
| way to monetize that?" | | | | three, you can build a crazy home study |
| Ultimately, you want to monetize this by | | | | course on one area. What I'm saying is |
| building a list. That's the simple | | | | what would happen if you did the "Your |
| answer. If you're not doing that, you're | | | | Niche Handbook"? |
| shooting yourself in the foot. | | | | Do a teleseminar, get it recorded, and |
| But I would do two more things: | | | | get it transcribed. Then, immediately do |
| Number one is that I would do as much as | | | | an "Ask" campaign to find out what |
| I could to force the opt-in to your list | | | | people on your list want to know about |
| before they get the ebook. | | | | your niche, and then get more people on |
| Number two is that I would assume that | | | | your list by promoting the free |
| people are going to spread the ebook | | | | teleseminar. At the end of the free |
| anyway. They're going to give it to | | | | teleseminar, you sell the |
| their friends and family anyway, which | | | | as-yet-to-be-completed home study |
| means these new readers are not going to | | | | course-the three-part live teleseminar |
| have to join your list to get your | | | | series. |
| ebook. | | | | You can also create an "affiliate |
| So, you want a call to action within the | | | | product" for people with their own big |
| ebook, too. That call to action can be, | | | | lists. Allow them to brand the ebook and |
| "Get your extra bonus here." You can put | | | | give it away to their list members. |
| that in the footer of every page of the | | | | Allow them to use their affiliate links |
| ebook. Give them another opportunity to | | | | to the back-end product, which are |
| opt in and become part of your list. | | | | embedded in the ebook footer. That way, |
| Whether you're using a free ebook, to | | | | your "affiliate's" list signs up to be |
| build buzz and spread the word around | | | | on your list, the affiliate makes money |
| about a new product launch or you're | | | | on the back end and everybody is happy. |
| just giving the book away to build your | | | | At the end of the day all it comes down |
| list, never neglect to monetize the back | | | | to is... |
| end. | | | | Free ebook? |
| What you do is one of two things: You | | | | Get it out there, immediately upsell |
| set up an affiliate program and the | | | | those who opt-in on the thank-you |
| affiliate program is ultimately giving | | | | page-give them a one-time offer or |
| away the free ebook and consequently, | | | | something like that, the teleseminar |
| selling the back end to anyone who opts | | | | series, or the course. |
| in to your list. I would make the back | | | | However you're doing it, it doesn't |
| end a three-part teleseminar series, | | | | really matter. Whoever you're applying |
| maybe. | | | | the information to it doesn't really |
| Each part of the series could be one of | | | | matter-the model is the same. The reason |
| three sub-niches. For instance, you may | | | | I'm telling you to do it this way is |
| have an ebook about pets, if that's your | | | | because when you give people free |
| niche. The first teleseminar could be | | | | information, upsell them to paid |
| all about dogs, the second all about | | | | information. That's it-that's all it |
| cats, and the third all about fish, or | | | | comes down to. |