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Article #7: Who Else Wants to Sky Rocket Their CD Sales

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Who Else Wants to Sky Rocket Their CD they may have a hot news tip. Always
Sales, Fan base and Indie Music Career? answer your reader's requests and emails
If YOU Answered YES, Then Start An Online regardless of if you use their idea or
Newsletter...It's Easy, Here's How! not.
I've always praised the benefits of using Keep copy short and in the active voice.
a newsletter to promote your music, but Avoid passive words if you can and give
this article give a bit more detail into your articles some kick. You're writing
how to go about it. for people, not Harvard educators so keep
First, there are tons of different your tone to one that people will enjoy
providers out there that can send out looking at each week.
your email newsletter. Some are expensive Extra set of eyes. Always have an extra
while other like allow you to make one set of eyes look over everything you send
free if you sell products through them. out. Even with our newsletter and sites,
Although this isn't EVERYTHING you could , and we always have someone look the
do it is a good starting place. pages over for typos, spelling, grammar,
Define the letter - is it going to be etc. You want to inform people, but you
strictly about your band or other acts in also want to come off as intelligent when
your genre? You might be able to pick up you do it.
other readers/listeners who weren't aware A newsletter is not a difficult feat, in
of your music, but know other acts if you fact you can easily get started in an
go broader. afternoon. If you lack the time and
Develop a schedule. Are you going to do skills then hire someone to do the task
it daily, weekly, monthly? Whatever you or see that your manager and/or promoter
choose does not matter. The most informs your followers of all the news
important part is to stick to it, once they need to know.
people get to reading and enjoying your This article was written by Ty Cohen, the
newsletter, they'll expect to receive it music industry's most recognizable voice!
on time, all the time. Ty is the C.E.O of Platinum Millennium
How much content will it contain? Publishing, Platinum Millennium Records
Are you going to have one page or six as well as owner of and .
pages? Try to make the content the same Some of his work includes: books,
size each issue. directories, mini-courses and software
K.I.S.S - Yet again, keep it simple programs including the titles: "How to
stupid. That means staying on topic and Make a Fortune in the Music Industry by
writing in a tone that is both Doing it Yourself" and "How to Make
understandable and friendly. $500,000.00 "or More" A Year in the Music
Ask for reader feedback. Perhaps someone Industry by Doing it Yourself".
might have an idea for a new feature or






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