| So, what's the most important part of | | | | the headline, bullets, image, opt-in box |
| Internet marketing? Is it the product? | | | | system. But, if you look at |
| How about traffic? Or, maybe it's your | | | | ListCrusade.com, you'll see that there |
| autoresponder. Unquestionably, those are | | | | is no image and my name isn't anywhere |
| each crucial elements to Internet | | | | on the page. I asked Jay Abraham to |
| marketing success, but you've forgotten | | | | allow me to use his signature, and it |
| the most important asset of all--your | | | | worked out very well, better than I |
| list. And how do we build a list? By | | | | imagined it would. |
| using a squeeze page. | | | | What am I saying? Though I've often |
| So, think about it... If the list is | | | | given people the guidelines for building |
| your most important asset, how important | | | | squeeze pages, there's no way that I can |
| is your squeeze page? Without a | | | | say, "This is the perfect squeeze page." |
| kick-butt squeeze page, you can't start | | | | No one knows what works and what |
| a list. That makes building a great | | | | doesn't, until they test. Nothing in |
| squeeze page pretty critical to your | | | | Internet marketing should be so solid |
| Internet marketing success, right? | | | | that it doesn't allow for testing. |
| But squeeze pages, AKA list building | | | | But test your headline first. If you try |
| pages, name squeeze pages, and lead | | | | to test more than one thing, you'll |
| capture pages, are not rocket science. | | | | never know what worked and what didn't. |
| You can have a great headline, three to | | | | Just do some simple A/B split testing |
| five great benefit-driven bullet points, | | | | for now. When you have more experience, |
| an opt-in box, and some kind of image. | | | | try Google's Website Optimizer, which |
| But then again, maybe not. | | | | allows you to test many different |
| What I'd do is test a graphic against no | | | | elements at a time. |
| graphic at all. It will give you an | | | | An image might be important to your |
| answer as to whether or not the graphic | | | | squeeze page, and then again, it may |
| works. But if you're going to use a | | | | not. If you do use one, choose it |
| person, show more than just one because | | | | wisely, but be sure to test it against |
| people tend to like people. A group shot | | | | other images. Women usually have a |
| might work very well for you. | | | | greater impact, but no one knows why for |
| But we see advertising over and over | | | | sure. A woman's picture may not work |
| again and we see all kinds of images. | | | | well for you. You may do better without |
| Did you know that a picture of a woman | | | | any image at all. Make sure you test and |
| will probably out pull a man? If you're | | | | compare your results, and never stop. |
| going to use a woman's image, feature | | | | Keep testing to continually increase |
| it. Make her prominent. Yet, as with all | | | | your opt-in rate, and watch your list |
| other elements of your squeeze page, you | | | | and your Internet marketing business |
| need to test it. | | | | grow. |
| Most of my squeeze pages are set up with | | | | |