| John Daly's name elecits immediate attention from the | | | | and hope for that rocket that finds its home 280 yards |
| America public. He is a household name, a golf legend, | | | | down the manicured fairway. The golf industry has |
| and a normal guy. His face on television is often | | | | witnessed an economic boom the past 10 years due |
| followed by, "What did he do now?" His magnetism | | | | to developments in golf clubs. Swinging easy and hitting |
| draws Americans to him and has for many years | | | | it long is now a realistic possibility for the weekend |
| now. | | | | golfer. Oversized drivers are like swinging a |
| John Daly first hit the scene with his robust shape and | | | | watermelon on the end of a stick. Golfer give up the |
| powerful swing. Fans realized that Daly could literally | | | | credit card with warp speed if they believe a product |
| bomb a tee ball out of site. Winning long drive contests | | | | can help their game. Thoughts fill their head like, "With |
| all over the map, he instantly became a fan favorite. | | | | this new driver, I'll bet I can belt it out there like Daly!" |
| People fall in love with these incredible feats. Players | | | | If the game of golf has the ability to couple the |
| who can hit the home run, slam dunk in traffic, throw | | | | average hacker with the games elite players, then |
| the 4th quarter touchdown pass, capture the | | | | John Daly is the conduit. Known for his bouts with the |
| imagination of sports fans. In golf, fans come out to | | | | bottle, marriage, and his weight, Daly's problems make |
| see the big hitters and are drawn to them. | | | | him as acceptable as any figure in the sports world. |
| Golf is a game where even the poor golfer can strike | | | | Misery loves company, especially when that company |
| an incredible shot now and then. These precious shots | | | | comes in the form of golf's best and most popular |
| equal them for a moment to the games greatest | | | | player. There's not a person out there that can't |
| players. Because the average 35 year old can't slam | | | | associated with Big John in some way. We've all got a |
| dunk or hit home runs every week, golf gives us those | | | | little John Daly in us, and that's not all bad. |
| fleeting moments of sports glory. We swing harder | | | | |