| Driving traffic to your website involves a | | | | back for more" is really what you want. New |
| multitude of factors. Some of these factors | | | | content becomes a vital component to increase |
| are online and some are offline. There has | | | | traffic. |
| been a lot written recently about the | | | | |
| importance of off line SEO techniques. This | | | | So the key to repeat visitors is new content |
| article is focused on the on line techniques. | | | | that is frequently updated. A way to |
| Let's focus on the traffic that arrives on | | | | accomplish this is through frequent press |
| your website. | | | | releases and news/customer stories. Anytime a |
| | | | visitor arrives at your site they should have |
| In the challenge to increase visitors to your | | | | several new content pieces that they can |
| website often the repeat visitor is | | | | view. It is like reading the daily newspaper. |
| overlooked. Just like selling additional | | | | If you were to read a newspaper and the same |
| product to a repeat customer is easier than | | | | articles appeared every day, how long would |
| selling to a brand new one (the cost is less | | | | it be before you would stop reading the |
| as well because you already know how to reach | | | | paper?. The same applies to your website. |
| them.) the cost and effort pitching to a | | | | |
| repeat visitor is important as well. The | | | | Press releases can be written on any topic |
| repeat visitor doesn't cost you any | | | | and then anchored on your site. This way the |
| additional dollars to locate them but there | | | | content is new and fresh plus the visitor is |
| is a small caveat with this statement. Repeat | | | | getting an education that will make him/her |
| visitors don't want to see the same old | | | | inclined to keep coming back to your site and |
| content they viewed when they came to your | | | | hopefully purchasing product. |
| site the last time. Frequent updates to | | | | |
| content are key to keep the visitors coming | | | | Don't waste your marketing dollars to attract |
| back. Here the repeat visitors will see | | | | visitors to your website only to have them |
| different content every time they return to | | | | leave when they find that the same content is |
| your website. Not only does the impression | | | | there week after week. Tell them something |
| count rise but your traffic will increase as | | | | new or say "Sayonara". |
| well. The old expression "keep them coming | | | | |