| Driving traffic to your website involves a multitude of | | | | for more" is really what you want. New content |
| factors. Some of these factors are online and some | | | | becomes a vital component to increase traffic. |
| are offline. There has been a lot written recently about | | | | So the key to repeat visitors is new content that is |
| the importance of off line SEO techniques. This article | | | | frequently updated. A way to accomplish this is |
| is focused on the on line techniques. Let's focus on the | | | | through frequent press releases and news/customer |
| traffic that arrives on your website. | | | | stories. Anytime a visitor arrives at your site they |
| In the challenge to increase visitors to your website | | | | should have several new content pieces that they can |
| often the repeat visitor is overlooked. Just like selling | | | | view. It is like reading the daily newspaper. If you were |
| additional product to a repeat customer is easier than | | | | to read a newspaper and the same articles appeared |
| selling to a brand new one (the cost is less as well | | | | every day, how long would it be before you would |
| because you already know how to reach them.) the | | | | stop reading the paper?. The same applies to your |
| cost and effort pitching to a repeat visitor is important | | | | website. |
| as well. The repeat visitor doesn't cost you any | | | | Press releases can be written on any topic and then |
| additional dollars to locate them but there is a small | | | | anchored on your site. This way the content is new |
| caveat with this statement. Repeat visitors don't want | | | | and fresh plus the visitor is getting an education that |
| to see the same old content they viewed when they | | | | will make him/her inclined to keep coming back to your |
| came to your site the last time. Frequent updates to | | | | site and hopefully purchasing product. |
| content are key to keep the visitors coming back. | | | | Don't waste your marketing dollars to attract visitors to |
| Here the repeat visitors will see different content | | | | your website only to have them leave when they find |
| every time they return to your website. Not only does | | | | that the same content is there week after week. Tell |
| the impression count rise but your traffic will increase | | | | them something new or say "Sayonara". |
| as well. The old expression "keep them coming back | | | | |