| Driving traffic to your website involves | | | | The old expression "keep them coming |
| a multitude of factors. Some of these | | | | back for more" is really what you want. |
| factors are online and some are offline. | | | | New content becomes a vital component to |
| There has been a lot written recently | | | | increase traffic. |
| about the importance of off line SEO | | | | So the key to repeat visitors is new |
| techniques. This article is focused on | | | | content that is frequently updated. A |
| the on line techniques. Let's focus on | | | | way to accomplish this is through |
| the traffic that arrives on your | | | | frequent press releases and news |
| website. | | | | customer stories. Anytime a visitor |
| In the challenge to increase visitors to | | | | arrives at your site they should have |
| your website often the repeat visitor is | | | | several new content pieces that they can |
| overlooked. Just like selling additional | | | | view. It is like reading the daily |
| product to a repeat customer is easier | | | | newspaper. If you were to read a |
| than selling to a brand new one (the | | | | newspaper and the same articles appeared |
| cost is less as well because you already | | | | every day, how long would it be before |
| know how to reach them.) the cost and | | | | you would stop reading the paper?. The |
| effort pitching to a repeat visitor is | | | | same applies to your website. |
| important as well. The repeat visitor | | | | Press releases can be written on any |
| doesn't cost you any additional dollars | | | | topic and then anchored on your site. |
| to locate them but there is a small | | | | This way the content is new and fresh |
| caveat with this statement. Repeat | | | | plus the visitor is getting an education |
| visitors don't want to see the same old | | | | that will make him/her inclined to keep |
| content they viewed when they came to | | | | coming back to your site and hopefully |
| your site the last time. Frequent | | | | purchasing product. |
| updates to content are key to keep the | | | | Don't waste your marketing dollars to |
| visitors coming back. Here the repeat | | | | attract visitors to your website only to |
| visitors will see different content | | | | have them leave when they find that the |
| every time they return to your website. | | | | same content is there week after week. |
| Not only does the impression count rise | | | | Tell them something new or say |
| but your traffic will increase as well. | | | | "Sayonara". |