| It's amazing, the difference a higher click through rate | | | | how it's done. The first line should contain the exact |
| (CTR) can have on your pay per click (PPC) | | | | keyword the person typed in to the search engine. |
| campaign. Not only will you drive a lot more targeted | | | | The second line should contain a benefit your product |
| traffic, but you also get better ad positioning for | | | | service will give them. |
| cheaper prices. | | | | The third line says what the product is, and if possible |
| This means the difference between an online business | | | | include the keyword in this line as well. |
| that barely pulls its own wait and one that can allow | | | | This process first grabs attention by giving people the |
| you to retire early. | | | | exact words they typed in, then entices them with a |
| Think about it. The lifeblood of an internet business is | | | | benefit, and finally tells them what the product is. Pretty |
| targeted traffic. | | | | simple, yet very effective. |
| Without it you can't sell to anyone, because no one will | | | | By utilizing the steps outlined in this article, you're |
| ever see your site. | | | | guaranteed to quickly and easily increase your CTR |
| Don't you want to maximize the number of targeted | | | | by leaps and bounds. But remember, you need to |
| visitors that come through your site while minimizing | | | | consistently split test new ad combinations. This |
| cost and getting better placement? That's what this | | | | continuing evolution will soon make you invincible to |
| article is going to show you. So let's get started... | | | | your competition. Get started now and you'll see |
| Make tightly target ad groups with extremely small | | | | results sooner than you think. |
| keyword lists. | | | | You must find a good niche in internet marketing, |
| This allows you to use the specific keyword people | | | | check the stats. Type your seed keyword for that |
| type in within the text of your ad. Ads that use the | | | | niche into a keyword tool to find out how many |
| exact keyword your customer types in will pull in | | | | searches it gets every month. It's best to stay over |
| massively higher click throughs than ads that don't. | | | | 10,000 searches. (Obviously, the more the better.) |
| While it's more time consuming to write up specific ads | | | | You then need to check to see if it's overly |
| for each keyword, it will pay rich dividends over time. | | | | competitive. Go to Google, Yahoo!, and MSN search |
| The results are easily worth the extra effort. | | | | engines. Type into the search in quotes "your seed |
| Always have two different versions of every ad | | | | keyword". On the sidebar there should be a total |
| alternating. | | | | number of search results. |
| This is called split testing. You'll easily see which ads pull | | | | With Google, it's best to stay under 1,000,000 results. |
| best when they compete with each other. (Be sure | | | | With Yahoo!, under 500,000. And with MSN, under |
| you modify your campaign settings to display ads | | | | 300,000. This will keep your competition at a minimum, |
| evenly and as quickly as possible-- this will help you | | | | and obviously, the less the better with these numbers. |
| implement testing faster.) After a fair amount of | | | | These figures are what I go by; however, you will get |
| impressions (200+) you can easily pick out the lower | | | | different recommendations from different internet |
| converting ad. Delete it and write a new one, trying to | | | | marketers. |
| out-do the higher converting ad. This is an easy | | | | Once you find a niche that fits into the above criteria, |
| process, which will constantly improving your CTR. | | | | type the keyword into Google and scan through the |
| Your competitors likely don't take the time to split test. | | | | websites that come up. See what other people are |
| You will fly past them in a short amount of time with | | | | selling, if there are people selling at all. You may find |
| this strategy. | | | | that there is so much free information, that it would be |
| How to structure your ad for maximum results. Here's | | | | practically impossible to sell anything in it. |