| It's amazing, the difference a higher click | | | | to the search engine. |
| through rate (CTR) can have on your pay per | | | | |
| click (PPC) campaign. Not only will you drive | | | | The second line should contain a benefit your |
| a lot more targeted traffic, but you also get | | | | product/service will give them. |
| better ad positioning for cheaper prices. | | | | |
| | | | The third line says what the product is, and |
| This means the difference between an online | | | | if possible include the keyword in this line |
| business that barely pulls its own wait and | | | | as well. |
| one that can allow you to retire early. | | | | |
| | | | This process first grabs attention by giving |
| Think about it. The lifeblood of an internet | | | | people the exact words they typed in, then |
| business is targeted traffic. | | | | entices them with a benefit, and finally |
| | | | tells them what the product is. Pretty |
| Without it you can't sell to anyone, because | | | | simple, yet very effective. |
| no one will ever see your site. | | | | |
| | | | By utilizing the steps outlined in this |
| Don't you want to maximize the number of | | | | article, you're guaranteed to quickly and |
| targeted visitors that come through your site | | | | easily increase your CTR by leaps and bounds. |
| while minimizing cost and getting better | | | | But remember, you need to consistently split |
| placement? That's what this article is going | | | | test new ad combinations. This continuing |
| to show you. So let's get started... | | | | evolution will soon make you invincible to |
| | | | your competition. Get started now and you'll |
| Make tightly target ad groups with extremely | | | | see results sooner than you think. |
| small keyword lists. | | | | |
| | | | You must find a good niche in internet |
| This allows you to use the specific keyword | | | | marketing, check the stats. Type your seed |
| people type in within the text of your ad. | | | | keyword for that niche into a keyword tool to |
| Ads that use the exact keyword your customer | | | | find out how many searches it gets every |
| types in will pull in massively higher click | | | | month. It's best to stay over 10,000 |
| throughs than ads that don't. While it's more | | | | searches. (Obviously, the more the better.) |
| time consuming to write up specific ads for | | | | |
| each keyword, it will pay rich dividends over | | | | You then need to check to see if it's overly |
| time. The results are easily worth the extra | | | | competitive. Go to Google, Yahoo!, and MSN |
| effort. | | | | search engines. Type into the search in |
| | | | quotes "your seed keyword". On the sidebar |
| Always have two different versions of every | | | | there should be a total number of search |
| ad alternating. | | | | results. |
| | | | |
| This is called split testing. You'll easily | | | | With Google, it's best to stay under |
| see which ads pull best when they compete | | | | 1,000,000 results. With Yahoo!, under |
| with each other. (Be sure you modify your | | | | 500,000. And with MSN, under 300,000. This |
| campaign settings to display ads evenly and | | | | will keep your competition at a minimum, and |
| as quickly as possible-- this will help you | | | | obviously, the less the better with these |
| implement testing faster.) After a fair | | | | numbers. These figures are what I go by; |
| amount of impressions (200+) you can easily | | | | however, you will get different |
| pick out the lower converting ad. Delete it | | | | recommendations from different internet |
| and write a new one, trying to out-do the | | | | marketers. |
| higher converting ad. This is an easy | | | | |
| process, which will constantly improving your | | | | Once you find a niche that fits into the |
| CTR. Your competitors likely don't take the | | | | above criteria, type the keyword into Google |
| time to split test. You will fly past them in | | | | and scan through the websites that come up. |
| a short amount of time with this strategy. | | | | See what other people are selling, if there |
| | | | are people selling at all. You may find that |
| How to structure your ad for maximum results. | | | | there is so much free information, that it |
| Here's how it's done. The first line should | | | | would be practically impossible to sell |
| contain the exact keyword the person typed in | | | | anything in it. |