| It's amazing, the difference a higher | | | | the person typed in to the search |
| click through rate (CTR) can have on | | | | engine. |
| your pay per click (PPC) campaign. Not | | | | The second line should contain a benefit |
| only will you drive a lot more targeted | | | | your product/service will give them. |
| traffic, but you also get better ad | | | | The third line says what the product is, |
| positioning for cheaper prices. | | | | and if possible include the keyword in |
| This means the difference between an | | | | this line as well. |
| online business that barely pulls its | | | | This process first grabs attention by |
| own wait and one that can allow you to | | | | giving people the exact words they typed |
| retire early. | | | | in, then entices them with a benefit, |
| Think about it. The lifeblood of an | | | | and finally tells them what the product |
| internet business is targeted traffic. | | | | is. Pretty simple, yet very effective. |
| Without it you can't sell to anyone, | | | | By utilizing the steps outlined in this |
| because no one will ever see your site. | | | | article, you're guaranteed to quickly |
| Don't you want to maximize the number of | | | | and easily increase your CTR by leaps |
| targeted visitors that come through your | | | | and bounds. But remember, you need to |
| site while minimizing cost and getting | | | | consistently split test new ad |
| better placement? That's what this | | | | combinations. This continuing evolution |
| article is going to show you. So let's | | | | will soon make you invincible to your |
| get started... | | | | competition. Get started now and you'll |
| Make tightly target ad groups with | | | | see results sooner than you think. |
| extremely small keyword lists. | | | | You must find a good niche in internet |
| This allows you to use the specific | | | | marketing, check the stats. Type your |
| keyword people type in within the text | | | | seed keyword for that niche into a |
| of your ad. Ads that use the exact | | | | keyword tool to find out how many |
| keyword your customer types in will pull | | | | searches it gets every month. It's best |
| in massively higher click throughs than | | | | to stay over 10,000 searches. |
| ads that don't. While it's more time | | | | (Obviously, the more the better.) |
| consuming to write up specific ads for | | | | You then need to check to see if it's |
| each keyword, it will pay rich dividends | | | | overly competitive. Go to Google, |
| over time. The results are easily worth | | | | Yahoo!, and MSN search engines. Type |
| the extra effort. | | | | into the search in quotes "your seed |
| Always have two different versions of | | | | keyword". On the sidebar there should be |
| every ad alternating. | | | | a total number of search results. |
| This is called split testing. You'll | | | | With Google, it's best to stay under |
| easily see which ads pull best when they | | | | 1,000,000 results. With Yahoo!, under |
| compete with each other. (Be sure you | | | | 500,000. And with MSN, under 300,000. |
| modify your campaign settings to display | | | | This will keep your competition at a |
| ads evenly and as quickly as possible-- | | | | minimum, and obviously, the less the |
| this will help you implement testing | | | | better with these numbers. These figures |
| faster.) After a fair amount of | | | | are what I go by; however, you will get |
| impressions (200+) you can easily pick | | | | different recommendations from different |
| out the lower converting ad. Delete it | | | | internet marketers. |
| and write a new one, trying to out-do | | | | Once you find a niche that fits into the |
| the higher converting ad. This is an | | | | above criteria, type the keyword into |
| easy process, which will constantly | | | | Google and scan through the websites |
| improving your CTR. Your competitors | | | | that come up. See what other people are |
| likely don't take the time to split | | | | selling, if there are people selling at |
| test. You will fly past them in a short | | | | all. You may find that there is so much |
| amount of time with this strategy. | | | | free information, that it would be |
| How to structure your ad for maximum | | | | practically impossible to sell anything |
| results. Here's how it's done. The first | | | | in it. |
| line should contain the exact keyword | | | | |