| Over the past week, there has been a lot of | | | | statement on his radio show and blog that ninety-five |
| discussion about the "SEO is/isn't rocket science" | | | | percent of search engine optimization is "super simple" |
| debate. Although this issue has been around for years, | | | | and the other five percent is what really matters in the |
| the spark that brought it back to life can be traced | | | | world of SEO. |
| back to the Search Engine Strategies Conference and | | | | After all this various discussion, Todd Friesen (aka |
| Expo in Chicago. During the Search Engines Strategies | | | | Oilman) decided to write an excellent blog post to |
| Conference in Chicago, which took place from | | | | address all of these various issues. Although he does |
| December 4th through the 6th, Jason Calcanis (the | | | | not update his blog very often, the posts he does write |
| cofounder of Weblogs Inc) completely wrote search | | | | are always well thought out. This particular post helped |
| engine optimization off as a complete waste of | | | | to give the SEO community some perspective on this |
| money and resources. His philosophy is that if you build | | | | issue. Even though ninety-five percent of search |
| a clean page and great content, the traffic and | | | | engine optimization may be extremely easy for |
| rankings will follow naturally. | | | | someone who does it on a daily basis, it is still a |
| This statement caused quite a stir among not only the | | | | complete mystery to ninety-nine percent of the |
| audience (which was primarily made up of a bunch of | | | | population. The purpose of his post can be summed up |
| SEOs) but also the search engine optimization | | | | by the idea that instead of spending time arguing within |
| community as a whole. Angry blog posts were flying | | | | the SEO community, we need to realize that there is |
| up left and right, and there was not a lack of great | | | | an entire world full of people who probably don't even |
| discussion on both sides of the issue. | | | | know what the term SEO means. |
| At the beginning of January, Shoemoney made the | | | | |