| How to Turn Your Site Into a Conversion Ratio | | | | Most people wouldn't,unless you have a |
| Rocket! | | | | specific interest in rocking chairs. |
| | | | |
| They are baffled day after day. Who? | | | | Gain Trust. |
| Businessmen and Entrepreneurs alike, whoare | | | | |
| now turning to the web in record numbers | | | | After we capture the attention of our |
| looking for new ways to reach theirtarget | | | | prospects and draw them to our site, weneed |
| markets. The problem they are running into is | | | | to gain there trust. If they are immediately |
| as old as the web itself. | | | | accosted by a sales pitch theyare likely to |
| | | | click away. This is why we first gain there |
| How do you sell on the Web? | | | | trust by offering themsubject related |
| | | | content. Find as much information on your |
| This is the question that is asked by both | | | | sites given subjectand offer something of |
| new and experienced marketers. From | | | | value to your reader. A view point, articles, |
| | | | resources,anything that will benefit your |
| MLM to affiliate marketing to small business, | | | | customer. It doesn't have to be unique as |
| we all come up against thisseemingly | | | | longas it fills the immediate need of your |
| impermeable wall at some point in our | | | | customer by supplying them with |
| marketing careers. Until weanswer this | | | | theinformation relevant to there interest. |
| question success is out of our reach. | | | | |
| | | | Recommend. |
| So where do we go from here? The answer is | | | | |
| really not an answer, but more ofan equation | | | | Placing links on your page is one way to get |
| that equals success. The problem most | | | | some buys, but not as effective asa personal |
| marketers have selling onthe web is that they | | | | recommendation from you. Remember, your |
| do not fully understand the equation and so | | | | reader now trusts youto some degree since you |
| can never reachthe answer. | | | | didn't sell to them immediately, but instead |
| | | | gave themsomething of value, i.e. the content |
| The Equation. | | | | of your site. Not only does this create |
| | | | trustin your reader, it also makes you out to |
| Selling on the web is as simple as leading | | | | be an expert in the field! And so |
| your prospective customer throughthe | | | | yourrecommendation carries that much more |
| following process. | | | | weight, and is not viewed as a salestactic. |
| | | | This is why this equation works so well! |
| Capture Attention + Gain Trust + Recommend + | | | | |
| Sell = SUCCESS! | | | | Sell. |
| | | | |
| Your customer needs to be brought through the | | | | The last thing you need to do is send you |
| process in that order. Many | | | | reader to the page with your product. |
| | | | |
| Marketers are trying to sell before they | | | | This page should carry your product and the |
| recommend and even before they have | | | | list of amazing benefits that are instore for |
| | | | your customer. Your Ad Copy has to "sing" to |
| There prospects trust! This is a sure way to | | | | your prospect in |
| make ZERO sales. The success ofthis formula | | | | |
| lies in human psychology. | | | | "soothing tones", letting them know that |
| | | | everything will be ok once theybuy this |
| The Psychology of Selling. | | | | "answer to all your prayers" product or |
| | | | service. Build a picture in theirmind of |
| Before you can sell anyone else you must look | | | | exactly how they will benefit from your |
| into yourself and understand howyou are sold. | | | | product or service and offer asmuch proof as |
| The "Art of Selling" can be described as | | | | possible. Testimonials are the most powerful |
| such: | | | | form of proof. |
| | | | |
| The act of connecting people with the | | | | SUCCESSS! |
| products or services they want and need. | | | | |
| | | | Now sit back and watch your conversion rates |
| That's it! And so we see that we are not | | | | SKY ROCKET! This isa surefire way to bring |
| actually "selling" per say, but insteadwe are | | | | your customer from prospect to buyer in no |
| trying to FIND and TARGET the people who are | | | | time flat. |
| in need of yourbusiness! This is a very | | | | |
| important distinction. If you don't believe | | | | Keep Striving, |
| me try tosell a toupee to someone with a full | | | | |
| head of hair. See what I'm saying? It'smuch | | | | Michael Bosse |
| easier to target people who are in need of | | | | |
| your service, than to sell tothose who don't. | | | | This Article is Based Off The Strategies & |
| | | | Tactics Outlined In |
| Capture Attention. | | | | |
| | | | Dr. Ken Evoy's Bestselling E-Book "Make Your |
| We capture the attention with a headline. The | | | | Site Sell! 2002" |
| headline of this article is "The | | | | |
| | | | Heralded as "The Undisputed Authority on |
| Art of Selling on The Web." Do you think you | | | | Selling on The Web" |
| would have bothered reading itif it was | | | | |
| titled "The History of The Rocking Chair"? | | | | This Book Is The Real Deal! |