| How to Turn Your Site Into a Conversion Ratio | | | | The Rocking Chair"? Most people wouldn't,unless you |
| Rocket! | | | | have a specific interest in rocking chairs. |
| They are baffled day after day. Who? Businessmen | | | | Gain Trust. |
| and Entrepreneurs alike, whoare now turning to the | | | | After we capture the attention of our prospects and |
| web in record numbers looking for new ways to reach | | | | draw them to our site, weneed to gain there trust. If |
| theirtarget markets. The problem they are running into | | | | they are immediately accosted by a sales pitch |
| is as old as the web itself. | | | | theyare likely to click away. This is why we first gain |
| How do you sell on the Web? | | | | there trust by offering themsubject related content. |
| This is the question that is asked by both new and | | | | Find as much information on your sites given |
| experienced marketers. From | | | | subjectand offer something of value to your reader. A |
| MLM to affiliate marketing to small business, we all | | | | view point, articles, resources,anything that will benefit |
| come up against thisseemingly impermeable wall at | | | | your customer. It doesn't have to be unique as longas it |
| some point in our marketing careers. Until weanswer | | | | fills the immediate need of your customer by supplying |
| this question success is out of our reach. | | | | them with theinformation relevant to there interest. |
| So where do we go from here? The answer is really | | | | Recommend. |
| not an answer, but more ofan equation that equals | | | | Placing links on your page is one way to get some |
| success. The problem most marketers have selling | | | | buys, but not as effective asa personal |
| onthe web is that they do not fully understand the | | | | recommendation from you. Remember, your reader |
| equation and so can never reachthe answer. | | | | now trusts youto some degree since you didn't sell to |
| The Equation. | | | | them immediately, but instead gave themsomething of |
| Selling on the web is as simple as leading your | | | | value, i.e. the content of your site. Not only does this |
| prospective customer throughthe following process. | | | | create trustin your reader, it also makes you out to be |
| Capture Attention + Gain Trust + Recommend + Sell = | | | | an expert in the field! And so yourrecommendation |
| SUCCESS! | | | | carries that much more weight, and is not viewed as a |
| Your customer needs to be brought through the | | | | salestactic. This is why this equation works so well! |
| process in that order. Many | | | | Sell. |
| Marketers are trying to sell before they recommend | | | | The last thing you need to do is send you reader to |
| and even before they have | | | | the page with your product. |
| There prospects trust! This is a sure way to make | | | | This page should carry your product and the list of |
| ZERO sales. The success ofthis formula lies in human | | | | amazing benefits that are instore for your customer. |
| psychology. | | | | Your Ad Copy has to "sing" to your prospect in |
| The Psychology of Selling. | | | | "soothing tones", letting them know that everything will |
| Before you can sell anyone else you must look into | | | | be ok once theybuy this "answer to all your prayers" |
| yourself and understand howyou are sold. The "Art of | | | | product or service. Build a picture in theirmind of |
| Selling" can be described as such: | | | | exactly how they will benefit from your product or |
| The act of connecting people with the products or | | | | service and offer asmuch proof as possible. |
| services they want and need. | | | | Testimonials are the most powerful form of proof. |
| That's it! And so we see that we are not actually | | | | SUCCESSS! |
| "selling" per say, but insteadwe are trying to FIND and | | | | Now sit back and watch your conversion rates SKY |
| TARGET the people who are in need of yourbusiness! | | | | ROCKET! This isa surefire way to bring your |
| This is a very important distinction. If you don't believe | | | | customer from prospect to buyer in no time flat. |
| me try tosell a toupee to someone with a full head of | | | | Keep Striving, |
| hair. See what I'm saying? It'smuch easier to target | | | | Michael Bosse |
| people who are in need of your service, than to sell | | | | This Article is Based Off The Strategies & Tactics |
| tothose who don't. | | | | Outlined In |
| Capture Attention. | | | | Dr. Ken Evoy's Bestselling E-Book "Make Your Site |
| We capture the attention with a headline. The headline | | | | Sell! 2002" |
| of this article is "The | | | | Heralded as "The Undisputed Authority on Selling on |
| Art of Selling on The Web." Do you think you would | | | | The Web" |
| have bothered reading itif it was titled "The History of | | | | This Book Is The Real Deal! |