| How to Turn Your Site Into a Conversion | | | | have a specific interest in rocking |
| Ratio Rocket! | | | | chairs. |
| They are baffled day after day. Who? | | | | Gain Trust. |
| Businessmen and Entrepreneurs alike, | | | | After we capture the attention of our |
| whoare now turning to the web in record | | | | prospects and draw them to our site, |
| numbers looking for new ways to reach | | | | weneed to gain there trust. If they are |
| theirtarget markets. The problem they | | | | immediately accosted by a sales pitch |
| are running into is as old as the web | | | | theyare likely to click away. This is |
| itself. | | | | why we first gain there trust by |
| How do you sell on the Web? | | | | offering themsubject related content. |
| This is the question that is asked by | | | | Find as much information on your sites |
| both new and experienced marketers. From | | | | given subjectand offer something of |
| MLM to affiliate marketing to small | | | | value to your reader. A view point, |
| business, we all come up against | | | | articles, resources,anything that will |
| thisseemingly impermeable wall at some | | | | benefit your customer. It doesn't have |
| point in our marketing careers. Until | | | | to be unique as longas it fills the |
| weanswer this question success is out of | | | | immediate need of your customer by |
| our reach. | | | | supplying them with theinformation |
| So where do we go from here? The answer | | | | relevant to there interest. |
| is really not an answer, but more ofan | | | | Recommend. |
| equation that equals success. The | | | | Placing links on your page is one way to |
| problem most marketers have selling | | | | get some buys, but not as effective asa |
| onthe web is that they do not fully | | | | personal recommendation from you. |
| understand the equation and so can never | | | | Remember, your reader now trusts youto |
| reachthe answer. | | | | some degree since you didn't sell to |
| The Equation. | | | | them immediately, but instead gave |
| Selling on the web is as simple as | | | | themsomething of value, i.e. the content |
| leading your prospective customer | | | | of your site. Not only does this create |
| throughthe following process. | | | | trustin your reader, it also makes you |
| Capture Attention + Gain Trust + | | | | out to be an expert in the field! And so |
| Recommend + Sell = SUCCESS! | | | | yourrecommendation carries that much |
| Your customer needs to be brought | | | | more weight, and is not viewed as a |
| through the process in that order. Many | | | | salestactic. This is why this equation |
| Marketers are trying to sell before they | | | | works so well! |
| recommend and even before they have | | | | Sell. |
| There prospects trust! This is a sure | | | | The last thing you need to do is send |
| way to make ZERO sales. The success | | | | you reader to the page with your |
| ofthis formula lies in human psychology. | | | | product. |
| The Psychology of Selling. | | | | This page should carry your product and |
| Before you can sell anyone else you must | | | | the list of amazing benefits that are |
| look into yourself and understand howyou | | | | instore for your customer. Your Ad Copy |
| are sold. The "Art of Selling" can be | | | | has to "sing" to your prospect in |
| described as such: | | | | "soothing tones", letting them know that |
| The act of connecting people with the | | | | everything will be ok once theybuy this |
| products or services they want and need. | | | | "answer to all your prayers" product or |
| That's it! And so we see that we are not | | | | service. Build a picture in theirmind of |
| actually "selling" per say, but | | | | exactly how they will benefit from your |
| insteadwe are trying to FIND and TARGET | | | | product or service and offer asmuch |
| the people who are in need of | | | | proof as possible. Testimonials are the |
| yourbusiness! This is a very important | | | | most powerful form of proof. |
| distinction. If you don't believe me try | | | | SUCCESSS! |
| tosell a toupee to someone with a full | | | | Now sit back and watch your conversion |
| head of hair. See what I'm saying? | | | | rates SKY ROCKET! This isa surefire way |
| It'smuch easier to target people who are | | | | to bring your customer from prospect to |
| in need of your service, than to sell | | | | buyer in no time flat. |
| tothose who don't. | | | | Keep Striving, |
| Capture Attention. | | | | Michael Bosse |
| We capture the attention with a | | | | This Article is Based Off The Strategies |
| headline. The headline of this article | | | | & Tactics Outlined In |
| is "The | | | | Dr. Ken Evoy's Bestselling E-Book "Make |
| Art of Selling on The Web." Do you think | | | | Your Site Sell! 2002" |
| you would have bothered reading itif it | | | | Heralded as "The Undisputed Authority on |
| was titled "The History of The Rocking | | | | Selling on The Web" |
| Chair"? Most people wouldn't,unless you | | | | This Book Is The Real Deal! |