| Many people who are just starting out with their own | | | | your affiliate merchant's page by sending them an |
| online business begin by selling affiliate products. | | | | email recommending it. If they do not make a purchase |
| Unfortunately (for them), they are not building their own | | | | this time, send them another link to that site next month |
| list. They send prospects directly to the affiliate | | | | and the month after that. As you can probably see, it |
| merchant's website. This technique may generate | | | | makes sense to build a list regardless of whether you |
| some sales, and will benefit the affiliate merchant | | | | are just starting out or have been in the business for |
| greatly. However, it does nothing for the long-term | | | | several years. |
| success of the affiliate marketer. Using this technique, | | | | But, what is the best way to get people to subscribe |
| the affiliate marketer will have to work just as hard | | | | to your list? I've found that it is best to use a free |
| five years from now (if he is still in the business) as he | | | | Internet marketing book for those who subscribe. |
| does today. He would definitely benefit by building his | | | | People love free stuff and will gladly provide their |
| own list. | | | | name and email address if your free Internet marketing |
| If you don't believe me, look at some traditional | | | | book is compelling enough. Make sure that it is |
| businesses. Your stockbroker, accountant, and doctor | | | | something desirable and of good quality. |
| all have large lists of clients that they do business with | | | | Using a good squeeze page along with an attractive |
| on a regular basis. How long would your doctor remain | | | | free Internet marketing book should convert over 20% |
| in business if he did not have a list of patients and had | | | | of the visitors to your site into subscribers. If your |
| to advertise in the local newspaper each flu season to | | | | conversion numbers are less than that, you should |
| attract customers? My guess would be - not very | | | | consider making some changes to your opt-in page or |
| long. It's much easier (and more profitable) to do | | | | change the Internet marketing book that you are |
| business with the same people on a regular basis than | | | | offering. |
| it is to continually find new people. | | | | Do you want to learn more about how I make |
| You should take a lesson from this example. A better | | | | money? I have just completed my brand new Internet |
| online business model is to focus on building your list. | | | | marketing book on how to Make Money Every Day! |
| Once someone joins your list, you can send them to | | | | |