How to Start your Own Business

Have you ever seen an business opportunity"designing rocket motors") and anything that you would
infomercial? I saw one a while ago that was a classic.like to learn to do. Obviously, only list those things that is
The product was set against a backdrop of cascadingor could be a saleable skill. On the right side put the
dollar bills (literally money flowing over the equipment).types of businesses that use the skills from the left
The voice over said something like "want to work lessside of the sheet. The right side of the sheet is your
and get rich? - call now!". In essence they were saying"universe" of potential businesses.
that if you bought their machine you could stopOnce you've identified something that you want to do
working for a living and easily get rich.you need to identify whether it is something that you
You're likely not surprised to learn that it doesn't workcan reasonably expect to do profitably. The old saw
that way. At first, starting your own business involves"If you fail to plan, you plan to fail" was never more
more work not less, money paid out rather than takentrue than when starting a business. Success demands
in and a steep learning curve. In return you can looka clear and articulated vision of the challenges and
forward to earning every dime to which you areopportunities to come. Common sense dictates that
entitled, being able to direct your destiny and neveryou understand the ingredients for success before you
having to worry about "the boss".commit time and money to your project. Lenders,
I have an expression (at least I think that it's mine) thatinvestors and other stakeholders depend on your
goes "Most people want to be successful, few areability to chart the course to victory and they'll want to
willing to be successful". If you want to work hard andsee your proposed course in writing. Step two:
sacrifice to get what you want - if you're willing to be2. Create a business plan. A business plan is a written
successful - the following will put you on the path toproposal. It describes your business and it's
owning your own business.environment and forecasts it's future. More importantly,
A successful small business is built at the convergencethe process of creating a business plan identifies the
of a market need and an ability to meet that need. Inchallenges and opportunities to come and details the
other words, you need to find something that you dokey result areas for success. It determines how much
well (and hopefully enjoy doing) that others are willingmoney you'll need and where it will be found. With a
to buy. Two simple steps to do that, the first:business plan you are prepared to win. Without one,
1. Identify a product or service that you can produce.you are "flying blind".
You may have a business in mind. If so, skip this step. IfWhile there are many ways to create a business plan,
not, ask yourself the following questions:a. Do yourwe think that the best way is to use our business plan
present job skills lend themselves to "side work". If yes,software, FundablePlans. It walks you through the
you can start by developing a business "on the side"process, does all of the financial calculations, compiles
while still collecting a regular paycheck. If not;b. Canthe plan for you, allows you to include graphics and
your present line of work (or one that you want to beincludes both online help with your plan as well as help
in) be produced by a small business? If not;c. Do youfrom our consultants (not customer service reps,
have capital to invest? If yes, you can look for apeople who write business plans professionally). It
franchise to purchase. Franchisors are in the businesscosts $40, more information, here.
of starting and guiding small businesses. EntrepreneurStarting your own business can be exciting, challenging
Magazine publishes an annual list of the "Top 500"and rewarding. Finding the place where market need
franchisors, it is available online: 500 Franchisors.intersects with your abilities is the first step towards
If not:d. Take a sheet of paper and draw a line downsuccess. A business plan is the tool to help you take
the center. On the left list anything that you can do (asthat first step.
ordinary as "mowing lawns" to as complex as