| The methods employed to increase your search | | | | To find out if your text is in HTML format, take |
| enginerankings may seem like rocket science to you, | | | | yourcursor and try to highlight a word or two. If you |
| so you have probably avoided dealing with this issue. I | | | | are able to do this, the text is HTML. If the text will not |
| am here to tell you - the time has come to face your | | | | highlight, it is probably in graphic form. In this case, ask |
| website! A high search engine ranking for your website | | | | your webmaster to change the text into HTML format |
| is so essential that if you have the slightest desire to | | | | in order to increase your search engine rankings. |
| actually succeed in yourbusiness, there is no way you | | | | Next we come to what is called meta tags. I know |
| can continue to avoid this issue. | | | | thissounds like something out of science fiction, but it is |
| At least 85% of people looking for goods and services | | | | really just simple code. Many people believe that meta |
| on the Internet find websites through search engines | | | | tags are the key to high search engine rankings, but in |
| such as Google, Yahoo, and MSN. The idea of | | | | reality, they only have a limited effect. Still, it's worth |
| optimizing your pages for high search engine rankings | | | | adding them in the event that a search engine will use |
| is to attract targeted customers to your site who will | | | | meta tags in their ranking formula. |
| be more than likely to make a purchase. The higher | | | | To find out if your page is set up with meta tags, you |
| your page comes up in search engine results, the | | | | must access the code. To do this, click the "view" |
| greater the traffic that is directed to your website. | | | | button on the browser menu bar, and select "source." |
| That's what search engine optimization is about. | | | | This will pull up a window revealing the underlying code |
| You can immerse yourself in all the technical | | | | that created the page. If there are meta tags, they |
| information available online to figure out how to | | | | usually appear near the top of the window. For |
| optimize your web pages to achieve higher rankings. | | | | example, a meta tag would read: meta |
| Or you can look at a few simple items on your pages, | | | | name="keywords" content=. If you do not find code |
| make some small adjustments, and most likely see | | | | that reads like this, ask your webmaster to put them in. |
| improved rankings quite rapidly. The first item you | | | | This may not do much for your search engine |
| should examine is the title bar on your homepage. | | | | rankings, but any little boost helps. |
| The title bar is the colored bar at the top of the page. | | | | Lastly, we come to the issue of link popularity. This is a |
| Look at the words that appear there when you | | | | factor that is extremely important in terms of search |
| access your home page. To increase search engine | | | | engine rankings. Almost all search engines use link |
| rankings, the words on your homepage's title bar | | | | popularity to rank your website. Link popularity is based |
| should include the most important keywords or | | | | on the quality of the sites you have linked to from your |
| phrases, one of which would include your company | | | | links page. |
| name. | | | | If you type in "free link popularity check" in a popular |
| Then click on all your links and examine the title bars | | | | search engine, the search engine will then show you |
| on the pages you access. Each title bar on every | | | | what sites are linked to your site. In the case that there |
| single page of your site should contain the most | | | | aren't many sites linked up to yours, or that the sites |
| important keywords and phrases taken from the page | | | | that are linked up have low search engine rankings, |
| itself. However, avoid very long strings of keywords, | | | | consider launching a link popularity campaign. |
| keeping them to six words or less. Avoid repeating | | | | Essentially, this entails contacting quality sites and |
| keywords more than once in the title bars, and make | | | | requesting that they exchange links with your site. Of |
| sure that identical words are not next to each other. | | | | course, this requires checking out the rankings of the |
| The next item to put under your microscope is your | | | | websites you want to link up with. Linking to popular, |
| website content. Search engines generally list sites that | | | | quality sites not only boosts your search engine |
| contain quality content rather than scintillating graphics. | | | | ranking, but it also directs more quality traffic to your |
| The text on your site must contain the most important | | | | website. |
| keywords - the words that potential customers will be | | | | Search engine rankings are extremely important for a |
| typing into search engines to find your site. | | | | successful Internet marketing campaign. Before you go |
| Aim to have around 250 words on each page, but if | | | | out and hire a search engine optimization company, try |
| this is not desirable due to your design, aim for at least | | | | taking some of the simple steps listed above, and see |
| 100 carefully chosen words. If you want to achieve a | | | | if you can't boost your rankings yourself. Don't ever |
| high ranking on search engines, this text is essential. | | | | ignore this all-important factor in Internet marketing. |
| However, the search engines must be able to read the | | | | Remember, the higher your search engine ranking, the |
| text, meaning that the text must be in HTML and not | | | | more quality customers will be directed your way. |
| graphic format. | | | | |