| If you really want to be successful online, you need a | | | | your offer to the info you just gave. |
| back end system in place that's capable of selling to | | | | You shouldn't make offers to your customers too |
| your customers again and again. If you only sell one | | | | often. This can burn them out. Also, be sure to send |
| product and nothing else, you're losing out on massive | | | | some messages that don't end in offers. This is critical. |
| amounts of profit everyday. | | | | If you only send offers, people will likely stop reading |
| So, let's take a look at how to build a killer backend | | | | your messages. You definitely don't want this to |
| sales funnel that'll keep your customers coming back | | | | happen. |
| for more. | | | | A good back end is the backbone of internet |
| First of all, it's critical that you capture and collect | | | | marketing. Use the principles outlined in this article to |
| customer names and email addresses. This will let you | | | | build yourself a strategic and profitable sales funnel. |
| contact them repeatedly with valuable information and | | | | Once you see how much more profit you rake in |
| offers for new products. You can't market to people | | | | because of it, you'll wonder how you ever got along |
| you have no way of contacting. | | | | without it. |
| Now, you need to determine what kinds of products | | | | You must find a good niche in internet marketing, |
| your customers would appreciate. Products directly | | | | check the stats. Type your seed keyword for that |
| tailored to their interests and selected just for them. | | | | niche into a keyword tool to find out how many |
| You should know what your customers' interests are. | | | | searches it gets every month. It's best to stay over |
| If not, do some niche research. | | | | 10,000 searches. (Obviously, the more the better.) |
| The easiest way to find products to offer on the back | | | | You then need to check to see if it's overly |
| end is to look at affiliate programs, which sell products | | | | competitive. Go to Google, Yahoo!, and MSN search |
| in your niche (or highly related to it). Seek out products | | | | engines. Type into the search in quotes "your seed |
| from your customers' perspective. | | | | keyword". On the sidebar there should be a total |
| Be certain that the products you're going to promote in | | | | number of search results. |
| your back end sales funnel are high quality and really | | | | With Google, it's best to stay under 1,000,000 results. |
| work. It's critical to keep a good working relationship | | | | With Yahoo!, under 500,000. And with MSN, under |
| with your customers. If they stop liking you for any | | | | 300,000. This will keep your competition at a minimum, |
| reason, they'll never buy from you again. This has the | | | | and obviously, the less the better with these numbers. |
| potential to greatly weaken your sales funnel. | | | | These figures are what I go by; however, you will get |
| Ok. Now you've signed up for the best looking affiliate | | | | different recommendations from different internet |
| programs that offer good payouts and high quality | | | | marketers. |
| products you're ready to start selling. | | | | Once you find a niche that fits into the above criteria, |
| It's a good idea to disguise your offers in the form of | | | | type the keyword into google and scan through the |
| valuable information. This means you send your | | | | websites that come up. See what other people are |
| customers a message full of information pertinent to | | | | selling, if there are people selling at all. You may find |
| their interests. This grabs their attention. Then, after | | | | that there is so much free information, that it would be |
| you've laid down some good solid information, tie in | | | | practically impossible to sell anything in it. |