| In business, the primary goal is to succeed. Competition | | | | Principle # 3 - Make it seem that you are helping the |
| is fierce in both online and offline businesses. Using four | | | | customer, not selling something to him. |
| basic principals can increase your sales by up to 300% | | | | When customers feel that you are helping them they |
| or more. | | | | will respond better by paying more attention to the |
| The first principal is pretty easy. Call your customer by | | | | details of the product. |
| his or her name. By doing this, your customer feels that | | | | It is important that you do not tell the customer that |
| they are more than just a sale. It is a way of | | | | one particular product is the one that they are looking |
| personalizing your service. Customers tend to give | | | | for; explain to them why it is the best one for them |
| more of their attention when you use their name. | | | | and how it can benefit their situation. |
| Principle # 1 - Call your customer by his name. | | | | The more details that you offer will result in higher |
| People feel more comfortable when you call them by | | | | sales. |
| their names. If your target customer is a complete | | | | Principle # 4 - Never take no for an answer |
| stranger, ask him politely about his name. Pronounce | | | | This principal can be tricky. You do not want to take |
| his name correctly and mention it throughout your | | | | no for an answer, however, you do not want to be |
| conversation. This way you can get his or her attention | | | | perceived as an overbearing salesperson who just |
| and make him or her listen. | | | | wants to make a sale. |
| Principle # 2 - Make your customer feel the need. | | | | It is important to finish your sales pitch, however it is |
| Demonstrating your product to a target market is the | | | | equally important to listen to what the customer is |
| best way to introduce it to the market. Many people | | | | saying to you. |
| will be curious if you set up a stand and show them | | | | Explain the pros and cons of what the customer is |
| how the actual product works. | | | | telling you and how your product will benefit them and |
| It is important that your demonstration is clear and | | | | save them money at the same time. |
| concise. Nobody wants to walk away thinking that | | | | In todays day and age, consumers want convenience, |
| your product is too complicated to use. | | | | but they also do not want to spend their life savings |
| When you are offering a new product, you have to | | | | getting it. |
| make the consumer feel that it is something that they | | | | Nobody is born with perfect sales skills. It is a talent |
| cannot live without. It is important that you do not use | | | | that is developed over many years and through a lot |
| the word selling in your sales pitch. Using the word | | | | of trial and error. You will not be able to make every |
| offering instead. Consumers respond better when they | | | | sale, however, using these four principals will assist you |
| do not feel like you are pushing a product at them. | | | | in raising your level of sales. |