| In business, the primary goal is to succeed. | | | | product at them. |
| Competition is fierce in both online and | | | | |
| offline businesses. Using four basic | | | | Principle # 3 - Make it seem that you are |
| principals can increase your sales by up to | | | | helping the customer, not selling something |
| 300% or more. | | | | to him. |
| | | | |
| The first principal is pretty easy. Call your | | | | When customers feel that you are helping them |
| customer by his or her name. By doing this, | | | | they will respond better by paying more |
| your customer feels that they are more than | | | | attention to the details of the product. |
| just a sale. It is a way of personalizing | | | | |
| your service. Customers tend to give more of | | | | It is important that you do not tell the |
| their attention when you use their name. | | | | customer that one particular product is the |
| | | | one that they are looking for; explain to |
| Principle # 1 - Call your customer by his | | | | them why it is the best one for them and how |
| name. | | | | it can benefit their situation. |
| | | | |
| People feel more comfortable when you call | | | | The more details that you offer will result |
| them by their names. If your target customer | | | | in higher sales. |
| is a complete stranger, ask him politely | | | | |
| about his name. Pronounce his name correctly | | | | Principle # 4 - Never take no for an answer |
| and mention it throughout your conversation. | | | | |
| This way you can get his or her attention and | | | | This principal can be tricky. You do not want |
| make him or her listen. | | | | to take no for an answer, however, you do not |
| | | | want to be perceived as an overbearing |
| Principle # 2 - Make your customer feel the | | | | salesperson who just wants to make a sale. |
| need. | | | | |
| | | | It is important to finish your sales pitch, |
| Demonstrating your product to a target market | | | | however it is equally important to listen to |
| is the best way to introduce it to the | | | | what the customer is saying to you. |
| market. Many people will be curious if you | | | | |
| set up a stand and show them how the actual | | | | Explain the pros and cons of what the |
| product works. | | | | customer is telling you and how your product |
| | | | will benefit them and save them money at the |
| It is important that your demonstration is | | | | same time. |
| clear and concise. Nobody wants to walk away | | | | |
| thinking that your product is too complicated | | | | In todays day and age, consumers want |
| to use. | | | | convenience, but they also do not want to |
| | | | spend their life savings getting it. |
| When you are offering a new product, you have | | | | |
| to make the consumer feel that it is | | | | Nobody is born with perfect sales skills. It |
| something that they cannot live without. It | | | | is a talent that is developed over many years |
| is important that you do not use the word | | | | and through a lot of trial and error. You |
| selling in your sales pitch. Using the word | | | | will not be able to make every sale, however, |
| offering instead. Consumers respond better | | | | using these four principals will assist you |
| when they do not feel like you are pushing a | | | | in raising your level of sales. |