| Internet marketing is a long-time commitment between | | | | The Broker's job is to match the right product to the |
| you and your online customer base. But, what is | | | | right list of customers. A good broker will charge a |
| Internet marketing? At it's most basic level, it's the | | | | percent from both sides for as long as the joint |
| process of putting a product in front of a consumer, | | | | venture remains, which could be years. |
| selling the product, and asking the consumer to return. | | | | This is a great job for someone who is internet savvy, |
| But this is only the first part of a strong internet | | | | a real people person, and who can sell new concepts |
| marketing strategy. | | | | to people. The first step for a new broker is to join the |
| Internet marketing is also about making a website | | | | forums, ezines, and communities that will put them in |
| work its best for you, the business owner. That is why | | | | contact with products, and then do the same with |
| the successful formulas, secrets, and 'My strategy for | | | | content rich websites that under-utilize their marketing |
| wealth' schemes do not work. There are no 'Ten | | | | ability. |
| Steps to Success' for Internet marketing. What works | | | | An easier way to do this is to contact hundreds of |
| for one business, will not work for another. | | | | ezines, and get them to pay a fee for advertising on |
| In the internet world, instead of two companies coming | | | | each other's ezines. The ezine owners may pay you |
| together in a merger, they form a joint venture. | | | | $100. In return, they get $1000 of advertising, build their |
| The Commonwealth Alliance Program anticipates that | | | | opt-in list, and hike up the prices they charge their |
| strategic alliances (Joint Ventures) accounted for 25% | | | | advertisers. |
| of all revenues in 2005, a total of 40 trillion dollars. "This | | | | Providence Man |
| figure has been steadily growing over the past years | | | | This is the most neglected Joint Venture method. It |
| as more solopreneurs and Work At Home Parents | | | | requires a lot of research, and there is failure. But, |
| (WAHPs) decide to unite to augment their revenue in | | | | eventually, the providence man will earn 50% of all |
| the highly competitive global environment." | | | | direct sales. |
| It all comes down to understanding all of the strategies | | | | The providence man searches for great products that |
| and picking the right one for your business. In simple | | | | have poor exposure. They identify a product or |
| terms, internet marketing strategy is the 'how' and | | | | service, review their web site, sales letter, order forms, |
| 'why' of online sales. | | | | web design and many other things, then recommend |
| Joint Venture | | | | improvements. In this way, a providence man is sort of |
| The term Joint Venture is a simplistic process in the | | | | like the systems analyst of the brick and mortar world. |
| Internet marketing realm. A Joint Venture means | | | | Then, the providence man will arrange a Joint |
| different things to different online businesses. You can | | | | Venturing agreement with the product owner. This is |
| use a Joint venture to build your opt-in list, earn income, | | | | great for the person who is more at home on the |
| increase hits, and increase exposure. A joint venture in | | | | internet than in the brick and mortar world. If you have |
| the internet world operates differently than it would in | | | | already formed yahoo groups, have an ezine, host |
| the brick and mortar world. | | | | chats, sell ebooks, then you are a natural. |
| An example of a joint venture in the brick and mortar | | | | For example, you may know a lot of people who have |
| world would be a gym coming together with a | | | | created their own business software. You in turn build |
| company that produces body building supplements. | | | | a contact list with dozens of ezines, websites, and |
| The gym needs equipment to operate, and they may | | | | forums where small businesses are looking for |
| sell some products on the side. | | | | something easy, cheap, and reliable. Now, ask the |
| An example in the internet world would be a content | | | | programmers if they would be willing to pay you 10, 20, |
| rich, 1,000+ page niche web site that affiliates for a | | | | and even 50% of all sales through those ezines. In |
| company selling products to that niche. The content | | | | return, you pay the ezine owner 2 - 10% in sales. |
| rich site is well optimized and ranks well with all of the | | | | Scams |
| major search engines, and has its own large, loyal list | | | | The introduction to the Joint Venture world can be |
| of unique users. They need a product to sell. | | | | treacherous. Many of the new list-building communities |
| A Joint Venture represents the easiest way to start | | | | are nothing more than old 'safe list' programs cloaked |
| an online business, and increase revenue. In fact, for | | | | as Joint Venture communities. They charge a fee to |
| many new entrepreneurs, it is the only 100% risk-free | | | | join, and offer nothing. Their products are rarely more |
| methods of marketing. | | | | than the 'secret to my success' or 'how to make a |
| A joint venture is like a marriage. A good JV can | | | | million overnight' programs that used to be sold from |
| create fortunes. It can bring together products and | | | | websites and forums. |
| services, free media attention, and resources to cut | | | | A certain amount of wading through scams is to be |
| down the amount of time needed to spend promoting | | | | expected. However, once you find the real brokers |
| and marketing. There are four players in the JV world, | | | | and providence men venues, there is a fortune to be |
| each works together to create a win-win situation for | | | | made. |
| all. | | | | Why It Works |
| The Product | | | | One of the easiest to break into Joint Ventures I have |
| It can take a long time to find a list owner who will take | | | | seen is in the blogging sphere. The blogger builds 10 |
| a new product. Most list owners want products with a | | | | plus blogs and gets hundreds of hits. They ping daily, |
| proven value for their subscribers. There are | | | | write free articles to build links, and build subscriber lists. |
| thousands of list owners. Product owners uses these | | | | The Internet Marketing companies pay them $5 - $10 |
| lists to leverage their sales and split profits with the list | | | | per blog, to post a press release or ad from their |
| owner. | | | | clients. I know bloggers who write 200 blogs a week, |
| The trick for product owners is to find lists with an | | | | post 50 ads in them, and make $500 - $1000. It is that |
| incredibly narrow niche. This can be hard. Many list | | | | simple. |
| owners try to be everything to everyone. A list with a | | | | This does not mean that a person who has a |
| target audience will produce more sales than a larger | | | | dynamite online course cannot hook up with one of the |
| list that has a broader audience. | | | | major players in their niche, and create a partnership |
| Remember that the brokers and customer list owners | | | | with that one person, earning money hand-over-fist. |
| have something that you need - trust. You cannot buy | | | | The reason why more people are not profiting from |
| trust, so when it comes to negotiating with them, do | | | | Joint Ventures is because they do not believe that the |
| not try and nickel and dime them, especially if your | | | | system works. That is because they lack vision. Yes, |
| product does not have a proven track record. | | | | to many people it does sound impossible to make |
| Mailing List Owner | | | | $1000's a week, but that is because they are thinking |
| Product owners aren't the only ones who can profit | | | | like a laborer. Not like a solopreneur. |
| nicely from joint ventures. Often a product owner will | | | | This is not a get rich quick scheme. Yes, it does take |
| offer a much higher affiliate commission to the owner | | | | work to make $1000's a week. I won't kid you. But look |
| of a large, targeted list, for promoting the product. This | | | | at it this way. The internet transfers literally trillions of |
| is a win-win situation for both parties - the product | | | | dollars in wealth every year. The measly $1000 you |
| owner's sales will often explode right after the product | | | | have been promised, in return for 100 - 500 hours of |
| is announced to a large, responsive list. And the list | | | | prep work, over a few weeks, or months, is totally in |
| owner makes a nice commission on the product, all for | | | | proportion to the hundreds of thousands of dollars that |
| taking an extra 5 minutes to mention the product in his | | | | will trade hands in the time it takes you to read this |
| or her newsletter. | | | | report. |
| Some of the best places to build opt-in lists are free | | | | How Joint Venturing Works |
| and fall under the radar of most internet marketers. | | | | Joint Venturing profits all parties, without any cash |
| For example, did you know that Myspace now drives | | | | investment whatsoever. The parties rely upon two |
| more hits to websites than MSN? Or, did you know | | | | basic marketing rules. The first is that people buy from |
| that you can buy the top space on Google, Yahoo, | | | | someone they trust and know. The second, there is |
| MSN, and Altvista for less than $50 a month? Yes, | | | | more money in the list and backend sale, than there |
| that's right. | | | | ever is in the initial sale. |
| This is a great time to get building a list. The internet is | | | | A joint venture can be as simple as exchanging |
| still not awake to the idea that Web 2.0 doesn't work | | | | banners and text links. Most websites have engaged in |
| the same way as the old websites. You no longer | | | | a Joint Venture with Google's Adsense program. Or, it |
| need to spend so much time optimizing your websites. | | | | could be a complex case where a content rich |
| In fact, MSN is the only major search engine that really | | | | website with client lists finds products to sell in |
| cares about meta tags anymore. The rest of the | | | | exchange for a percentage of those sales. |
| search engines use keyword density to ban websites | | | | The beauty of a Joint Venture is that you do not need |
| that pump more than 5% of a keyword. | | | | to sign away any of your business. This is not a |
| It is easy to find brokers who will help you build a list. | | | | merger. It is a symbiotic relationship where two entities |
| This is because few people work at building lists. The | | | | will use each other's strengths to ensure their survival |
| Brokers need these lists to survive. | | | | in the vast world wide web. |
| Broker | | | | |