| Internet marketing is a long-time commitment | | | | Broker |
| between you and your online customer base. | | | | |
| But, what is Internet marketing? At it's most | | | | The Broker's job is to match the right |
| basic level, it's the process of putting a | | | | product to the right list of customers. A |
| product in front of a consumer, selling the | | | | good broker will charge a percent from both |
| product, and asking the consumer to return. | | | | sides for as long as the joint venture |
| But this is only the first part of a strong | | | | remains, which could be years. |
| internet marketing strategy. | | | | |
| | | | This is a great job for someone who is |
| Internet marketing is also about making a | | | | internet savvy, a real people person, and who |
| website work its best for you, the business | | | | can sell new concepts to people. The first |
| owner. That is why the successful formulas, | | | | step for a new broker is to join the forums, |
| secrets, and 'My strategy for wealth' schemes | | | | ezines, and communities that will put them in |
| do not work. There are no 'Ten Steps to | | | | contact with products, and then do the same |
| Success' for Internet marketing. What works | | | | with content rich websites that under-utilize |
| for one business, will not work for another. | | | | their marketing ability. |
| | | | |
| In the internet world, instead of two | | | | An easier way to do this is to contact |
| companies coming together in a merger, they | | | | hundreds of ezines, and get them to pay a fee |
| form a joint venture. | | | | for advertising on each other's ezines. The |
| | | | ezine owners may pay you $100. In return, |
| The Commonwealth Alliance Program anticipates | | | | they get $1000 of advertising, build their |
| that strategic alliances (Joint Ventures) | | | | opt-in list, and hike up the prices they |
| accounted for 25% of all revenues in 2005, a | | | | charge their advertisers. |
| total of 40 trillion dollars. "This figure | | | | |
| has been steadily growing over the past years | | | | Providence Man |
| as more solopreneurs and Work At Home Parents | | | | |
| (WAHPs) decide to unite to augment their | | | | This is the most neglected Joint Venture |
| revenue in the highly competitive global | | | | method. It requires a lot of research, and |
| environment." | | | | there is failure. But, eventually, the |
| | | | providence man will earn 50% of all direct |
| It all comes down to understanding all of the | | | | sales. |
| strategies and picking the right one for your | | | | |
| business. In simple terms, internet marketing | | | | The providence man searches for great |
| strategy is the 'how' and 'why' of online | | | | products that have poor exposure. They |
| sales. | | | | identify a product or service, review their |
| | | | web site, sales letter, order forms, web |
| Joint Venture | | | | design and many other things, then recommend |
| | | | improvements. In this way, a providence man |
| The term Joint Venture is a simplistic | | | | is sort of like the systems analyst of the |
| process in the Internet marketing realm. A | | | | brick and mortar world. |
| Joint Venture means different things to | | | | |
| different online businesses. You can use a | | | | Then, the providence man will arrange a Joint |
| Joint venture to build your opt-in list, earn | | | | Venturing agreement with the product owner. |
| income, increase hits, and increase exposure. | | | | This is great for the person who is more at |
| A joint venture in the internet world | | | | home on the internet than in the brick and |
| operates differently than it would in the | | | | mortar world. If you have already formed |
| brick and mortar world. | | | | yahoo groups, have an ezine, host chats, sell |
| | | | ebooks, then you are a natural. |
| An example of a joint venture in the brick | | | | |
| and mortar world would be a gym coming | | | | For example, you may know a lot of people who |
| together with a company that produces body | | | | have created their own business software. You |
| building supplements. The gym needs equipment | | | | in turn build a contact list with dozens of |
| to operate, and they may sell some products | | | | ezines, websites, and forums where small |
| on the side. | | | | businesses are looking for something easy, |
| | | | cheap, and reliable. Now, ask the programmers |
| An example in the internet world would be a | | | | if they would be willing to pay you 10, 20, |
| content rich, 1,000+ page niche web site that | | | | and even 50% of all sales through those |
| affiliates for a company selling products to | | | | ezines. In return, you pay the ezine owner 2 |
| that niche. The content rich site is well | | | | - 10% in sales. |
| optimized and ranks well with all of the | | | | |
| major search engines, and has its own large, | | | | Scams |
| loyal list of unique users. They need a | | | | |
| product to sell. | | | | The introduction to the Joint Venture world |
| | | | can be treacherous. Many of the new |
| A Joint Venture represents the easiest way to | | | | list-building communities are nothing more |
| start an online business, and increase | | | | than old 'safe list' programs cloaked as |
| revenue. In fact, for many new entrepreneurs, | | | | Joint Venture communities. They charge a fee |
| it is the only 100% risk-free methods of | | | | to join, and offer nothing. Their products |
| marketing. | | | | are rarely more than the 'secret to my |
| | | | success' or 'how to make a million overnight' |
| A joint venture is like a marriage. A good JV | | | | programs that used to be sold from websites |
| can create fortunes. It can bring together | | | | and forums. |
| products and services, free media attention, | | | | |
| and resources to cut down the amount of time | | | | A certain amount of wading through scams is |
| needed to spend promoting and marketing. | | | | to be expected. However, once you find the |
| There are four players in the JV world, each | | | | real brokers and providence men venues, there |
| works together to create a win-win situation | | | | is a fortune to be made. |
| for all. | | | | |
| | | | Why It Works |
| The Product | | | | |
| | | | One of the easiest to break into Joint |
| It can take a long time to find a list owner | | | | Ventures I have seen is in the blogging |
| who will take a new product. Most list owners | | | | sphere. The blogger builds 10 plus blogs and |
| want products with a proven value for their | | | | gets hundreds of hits. They ping daily, write |
| subscribers. There are thousands of list | | | | free articles to build links, and build |
| owners. Product owners uses these lists to | | | | subscriber lists. The Internet Marketing |
| leverage their sales and split profits with | | | | companies pay them $5 - $10 per blog, to post |
| the list owner. | | | | a press release or ad from their clients. I |
| | | | know bloggers who write 200 blogs a week, |
| The trick for product owners is to find lists | | | | post 50 ads in them, and make $500 - $1000. |
| with an incredibly narrow niche. This can be | | | | It is that simple. |
| hard. Many list owners try to be everything | | | | |
| to everyone. A list with a target audience | | | | This does not mean that a person who has a |
| will produce more sales than a larger list | | | | dynamite online course cannot hook up with |
| that has a broader audience. | | | | one of the major players in their niche, and |
| | | | create a partnership with that one person, |
| Remember that the brokers and customer list | | | | earning money hand-over-fist. |
| owners have something that you need - trust. | | | | |
| You cannot buy trust, so when it comes to | | | | The reason why more people are not profiting |
| negotiating with them, do not try and nickel | | | | from Joint Ventures is because they do not |
| and dime them, especially if your product | | | | believe that the system works. That is |
| does not have a proven track record. | | | | because they lack vision. Yes, to many people |
| | | | it does sound impossible to make $1000's a |
| Mailing List Owner | | | | week, but that is because they are thinking |
| | | | like a laborer. Not like a solopreneur. |
| Product owners aren't the only ones who can | | | | |
| profit nicely from joint ventures. Often a | | | | This is not a get rich quick scheme. Yes, it |
| product owner will offer a much higher | | | | does take work to make $1000's a week. I |
| affiliate commission to the owner of a large, | | | | won't kid you. But look at it this way. The |
| targeted list, for promoting the product. | | | | internet transfers literally trillions of |
| This is a win-win situation for both parties | | | | dollars in wealth every year. The measly |
| - the product owner's sales will often | | | | $1000 you have been promised, in return for |
| explode right after the product is announced | | | | 100 - 500 hours of prep work, over a few |
| to a large, responsive list. And the list | | | | weeks, or months, is totally in proportion to |
| owner makes a nice commission on the product, | | | | the hundreds of thousands of dollars that |
| all for taking an extra 5 minutes to mention | | | | will trade hands in the time it takes you to |
| the product in his or her newsletter. | | | | read this report. |
| | | | |
| Some of the best places to build opt-in lists | | | | How Joint Venturing Works |
| are free and fall under the radar of most | | | | |
| internet marketers. For example, did you know | | | | Joint Venturing profits all parties, without |
| that Myspace now drives more hits to websites | | | | any cash investment whatsoever. The parties |
| than MSN? Or, did you know that you can buy | | | | rely upon two basic marketing rules. The |
| the top space on Google, Yahoo, MSN, and | | | | first is that people buy from someone they |
| Altvista for less than $50 a month? Yes, | | | | trust and know. The second, there is more |
| that's right. | | | | money in the list and backend sale, than |
| | | | there ever is in the initial sale. |
| This is a great time to get building a list. | | | | |
| The internet is still not awake to the idea | | | | A joint venture can be as simple as |
| that Web 2.0 doesn't work the same way as the | | | | exchanging banners and text links. Most |
| old websites. You no longer need to spend so | | | | websites have engaged in a Joint Venture with |
| much time optimizing your websites. In fact, | | | | Google's Adsense program. Or, it could be a |
| MSN is the only major search engine that | | | | complex case where a content rich website |
| really cares about meta tags anymore. The | | | | with client lists finds products to sell in |
| rest of the search engines use keyword | | | | exchange for a percentage of those sales. |
| density to ban websites that pump more than | | | | |
| 5% of a keyword. | | | | The beauty of a Joint Venture is that you do |
| | | | not need to sign away any of your business. |
| It is easy to find brokers who will help you | | | | This is not a merger. It is a symbiotic |
| build a list. This is because few people work | | | | relationship where two entities will use each |
| at building lists. The Brokers need these | | | | other's strengths to ensure their survival in |
| lists to survive. | | | | the vast world wide web. |
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