Are You Ready to MLM?

Make a skill checklist first and then compare it withthem so you better like being there. If you're just in it
ours.for the money and attempt to bulldoze everything in
You know you're an MLM potential if you :your path to get to the bank, then don't even think of
- Are opportunistic. No, it's not a dirty word associatedstarting an MLM network. You'll be exposed and you'll
with crows and cougars. If you look it up, anhate yourself for it.
'opportunist' is actually an entrepreneur, a pioneer and- Have leadership. Which means going in first and
an investor and yes, that means you.taking the bullet before anyone else. It doesn't seem
You should be able to recognize an opportunity beforepretty, but it has its rewards. Being a leader means
it hits you. If you've decided to embark on an MLMyou know what to do in a given situation and how
venture, then you must have the talent to knowbest to do it. If right now you have the beginnings of
opportunity. But as you go along, opportunities willfear in the pit of your stomach, then you might want to
come and go, some of them unrecognized andthink twice about MLM.
untapped and they could be in the form of a potentialYou can learn how to handle fear and turn it into an
customer.advantage. Focus your fear on failure and you'll hate
When you're just gunning for the big closure, then it'sto fail. You and your team will work harder than
easy to hard-sell. But in the heat of the moment, youanyone else because you're scared of not making it.
fail to notice if you're actually getting the point acrossBeing a leader means that you know your
or just wasting your breath. Some people are bornweaknesses but you acknowledge that they can be
nice and you might be talking to some of them rightovercome.
now. They could be nodding and saying 'yes, that's- Self-imposed brakes. Know when to talk and for
great' but maybe they're just too polite to say no andhow long. MLM is about convincing people about your
walk away.product and you will be talking or writing about your
Learn to 'read' an opportunity. MLM is about building aproduct for hours at a time. If you've had some
sustainable business peopled by individuals whoprevious sales experience, notice how you learn to
recognized an opportunity and know how to sell it. Youfilter your sales talk as you go along?
don't want to work with robots or zombies now, wouldThis also happens when you're trying to build a
you?network or actually selling the product to potential
- Network. Have more than one relationship. In MLM,customers. It's tempting to talk on, especially when
this is a must. You can't just attempt to build a networkyou're enthusiastic, but learn to listen to your customer.
with just one person even if that person had tenAsk them questions and listen to what they have to
thousand friends in five countries. Remember that oldsay. You are better able to target their needs better if
adage about putting your eggs in one basket? Thatyou listen more than tell.
applies to MLM as well.- Honesty. MLM has had its share of flak because of
- Have excellent communication skills.some unscrupulous business practice from individuals
Study your gestures, modulate your voice, write andwho were just looking to scam someone out of their
rewrite your articles and press releases. Practicehard-earned money. If your purpose is genuine and
everything and don't just leave things to chance.we're hoping it is, you should be able to know what
Talking and writing are skills that everyone has, but notyour product is and acknowledge what it is not.
all of us can get our message across effectively.Sometimes when a potential client shows some
- Have supervising skills. Know your left as well asinterest, you feel the need to talk on and on to impress
your right. One of your skills must be knowing how tohim more, but too much talk can ruin the soup, so to
oversee and manage a group and not just the peoplespeak. You might lose sight of your purpose and that
who have direct contact with you, but the people whois to tell your client the benefits of your product and
are in direct contact with them.why they should be interested in the first place.
Ask to talk to your people's contact and know whoDeveloping a skill for a successful MLM business is not
they are, what they do, how they view the productlike studying quantum mechanics. You're not trying to
and how they plan to sell. Knowing the kind andbuild a rocket or the next Great Wall, you're just trying
number of people you have under you will help youto put up a business and if you're in it for the long haul,
plan better and gauge your success meter morethen you should know your skills.
accurately.The only skill anybody was ever born with was
- Have genuine interest. Nobody succeeded in an MLMprobably knowing how to complain and even that is
venture without enthusiasm, or in anything else, for thatdoubtful, since it's usually in the form of crying and
matter. MLM is about selling a product and how cansubsequently labeled as a reflex. All skills are learned. If
you effectively convince someone of its benefits ifyou truly want to succeed in an MLM venture, then
you yourself are pessimistic about its potentials?learn the necessary skills. If you already have them,
If you want to build strong MLM alliances, then youdon't rest on your laurels and learn more. If you expect
should truly like working with people. You will bethe best from your team, so would they. So you better
spending hours in discussions and sales briefing withbe able to deliver.