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Article #85: Are You Ready to MLM?

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Make a skill checklist first and then being there. If you're just in it for
compare it with ours. the money and attempt to bulldoze
You know you're an MLM potential if you : everything in your path to get to the
- Are opportunistic. No, it's not a bank, then don't even think of starting
dirty word associated with crows and an MLM network. You'll be exposed and
cougars. If you look it up, an you'll hate yourself for it.
'opportunist' is actually an - Have leadership. Which means going in
entrepreneur, a pioneer and an investor first and taking the bullet before anyone
and yes, that means you. else. It doesn't seem pretty, but it has
You should be able to recognize an its rewards. Being a leader means you
opportunity before it hits you. If know what to do in a given situation and
you've decided to embark on an MLM how best to do it. If right now you have
venture, then you must have the talent to the beginnings of fear in the pit of your
know opportunity. But as you go along, stomach, then you might want to think
opportunities will come and go, some of twice about MLM.
them unrecognized and untapped and they You can learn how to handle fear and turn
could be in the form of a potential it into an advantage. Focus your fear on
customer. failure and you'll hate to fail. You and
When you're just gunning for the big your team will work harder than anyone
closure, then it's easy to hard-sell. else because you're scared of not making
But in the heat of the moment, you fail it. Being a leader means that you know
to notice if you're actually getting the your weaknesses but you acknowledge that
point across or just wasting your breath. they can be overcome.
Some people are born nice and you might - Self-imposed brakes. Know when to
be talking to some of them right now. talk and for how long. MLM is about
They could be nodding and saying 'yes, convincing people about your product and
that's great' but maybe they're just too you will be talking or writing about your
polite to say no and walk away. product for hours at a time. If you've
Learn to 'read' an opportunity. MLM is had some previous sales experience,
about building a sustainable business notice how you learn to filter your sales
peopled by individuals who recognized an talk as you go along?
opportunity and know how to sell it. You This also happens when you're trying to
don't want to work with robots or zombies build a network or actually selling the
now, would you? product to potential customers. It's
- Network. Have more than one tempting to talk on, especially when
relationship. In MLM, this is a must. you're enthusiastic, but learn to listen
You can't just attempt to build a network to your customer. Ask them questions and
with just one person even if that person listen to what they have to say. You are
had ten thousand friends in five better able to target their needs better
countries. Remember that old adage about if you listen more than tell.
putting your eggs in one basket? That - Honesty. MLM has had its share of
applies to MLM as well. flak because of some unscrupulous
- Have excellent communication skills. business practice from individuals who
Study your gestures, modulate your voice, were just looking to scam someone out of
write and rewrite your articles and press their hard-earned money. If your purpose
releases. Practice everything and don't is genuine and we're hoping it is, you
just leave things to chance. Talking and should be able to know what your product
writing are skills that everyone has, but is and acknowledge what it is not.
not all of us can get our message across Sometimes when a potential client shows
effectively. some interest, you feel the need to talk
- Have supervising skills. Know your on and on to impress him more, but too
left as well as your right. One of your much talk can ruin the soup, so to speak.
skills must be knowing how to oversee and You might lose sight of your purpose and
manage a group and not just the people that is to tell your client the benefits
who have direct contact with you, but the of your product and why they should be
people who are in direct contact with interested in the first place.
them. Developing a skill for a successful MLM
Ask to talk to your people's contact and business is not like studying quantum
know who they are, what they do, how they mechanics. You're not trying to build a
view the product and how they plan to rocket or the next Great Wall, you're
sell. Knowing the kind and number of just trying to put up a business and if
people you have under you will help you you're in it for the long haul, then you
plan better and gauge your success meter should know your skills.
more accurately. The only skill anybody was ever born with
- Have genuine interest. Nobody was probably knowing how to complain and
succeeded in an MLM venture without even that is doubtful, since it's usually
enthusiasm, or in anything else, for that in the form of crying and subsequently
matter. MLM is about selling a product labeled as a reflex. All skills are
and how can you effectively convince learned. If you truly want to succeed in
someone of its benefits if you yourself an MLM venture, then learn the necessary
are pessimistic about its potentials? skills. If you already have them, don't
If you want to build strong MLM rest on your laurels and learn more. If
alliances, then you should truly like you expect the best from your team, so
working with people. You will be would they. So you better be able to
spending hours in discussions and sales deliver.
briefing with them so you better like






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