Become a rocketry master


5 doorways to building business

When all is said and done, building asomething important to share and you
business is not rocket science. But youhave a unique approach just by being
must reach out and build meaningfulyou.
relationships by being very clear aboutDoorway No. 3: Who
who you are, what you offer and how youThis third doorway is my favorite: Who?
offer it.The traditional model promotes choosing
Please do not confuse this withcustomers by their demographics. My
networking. To succeed at creating aapproach- I identify the qualities of
business that reflects your passions,people. I love working with independent,
you must go to your clients and connectcreative, highly motivated people
with them. The method you choose mustbuilding businesses they're passionate
suit you. Otherwise you won't do it orabout. When I go into a room I
you'll do it with limited success.immediately gravitate to them and vice
Imagine five doorways, each with aversa. It's fun, natural and enjoyable.
distinct purpose for connecting withWrite down who you enjoy being with.
people. Take out a paper and a pen andUse adjectives. Think about the people
draw the doorways. As we go, writeyou enjoy. Describe them. What we often
notes in each one. It will get the ideasforget is that people hire people they
out of your head and help focus in wayscan relate to.
that reflect your unique approach.Doorway No. 4: What
Doorway No. 1: WhereOnce you've decided the "who," this
If you're like me, you would rather getdoorway addresses your customer's needs.
a rabies shot than go to networkingAt this point, it is all about them.
events. Yet, building a community ofWHAT do they want? What do they really,
business is central to success.really want?
In this doorway, instead of thinkingChoose three people from your "who"
about where you "should" go, write waysdoorway. Think about them. Write down
you already connect with people, or wayswhat. What programs, products, seminars
you've connected in the past that comeor booklets do you offer to serve their
easy to you. Write down places orneeds?
situations where you enjoy connecting.People like to test the waters before
Mine-- A class. A creative project. Eventhey dive in. If you give them a chance
shopping. I've made some of my bestto sample what you do, they can safely
connections while shopping. When I havetest you out before investing their time
a context, my nervousness recedes. Iand money.
relax. I get curious about people and,Doorway No. 5: Help!
in turn, make meaningful connectionsThis last doorway asks you to identify
Doorway No. 2: Howthe skills, support and resources you
Write down how you stay informed. Whatneed to connect most effectively with
Internet sites? What magazines oryour potential customers. It may be
papers? What is your favorite radiotechnical skill, referral partnerships
station?or ways to fine tune your presentation.
Online publications, newspapers, radioBe honest. Write your "needs" list.
shows and magazines need people to writeKeep it simple.
or speak. By using the media you enjoy,Now that you've created a brain storm of
you connect with prospective clientsideas, circle one or two you are willing
that have similar interests and values.to take action with today. What's one
You might notice that these first twocall you can make? One email you can
doorways are about you. We so oftenwrite. And do so. Now.
forget that being successful inAnd remember - typically, it's not the
marketing means honoring how youskill-set that people lack, but the
interact in the world.courage to reach out and connect.
Once you start writing or speaking,Copyright © 2005, Carolyn Campbell
you'll gain confidence and credibility.With a master's in theater and a
And you'll meet people who want to knowcertification in professional coaching
more about what you do.Carolyn Campbell helps social
Write down your favorite "informationentrepreneurs meld passion, strategy and
highways," and in a word or two writecommunity building to create rewarding,
why you like them and what articles orlucrative businesses. For more FREE tips
programs you'd like to offer.on growing your business, visit and
What's key? Trust that you haveclick on resources.



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